United Nations: Voices project

Brief:
The United Nations wanted to find an engaging way of talking to modern day Australians, particularly the youth, and making them aware of the many and varied issues in today's multi-cultural society.

Solution:
The problem is the people who really need to be heard are the ones who don't normally have a voice. So by using revolutionary digital image recognition technology we could make a poster and press ad talk for the very first time and actually give everyone a voice.

Results:
In a small market like Australia, over a 2 week period, more than 35,000 people "listened" - making this the country's most successful UN brand campaign to date. Due to its overwhelming success next year the UN is going to roll it out globally in all major cities.

Advertising Agency: SAATCHI & SAATCHI, Sydney, Australia
Executive Creative Directors: Steve Back, David Nobay
Copywriters / Art Directors: Steve Jackson, Vince Lagana
Photographers: Sean Izzard, Petrina Hicks, Scott Newett
Producer: Kate Whitfield
Art Buyers: Olivia Wilson, Danni Simpson, Skye Houghton
CEO: Simone Bartley
Account Supervisors: Bree Lennon, Stephen Lacy, James Tracey-Inglis
Head Of Digital & Direct: Paul Worboys
Image Technology: Hyperfactory
Image Technology: Mobot
Creative Group Head, Digital: Brian Merrifield
Director: Ralph Van Dijk, Eardrum
Photographers: Tim Gibbs, David Knight, Daniel Smith

21 comments

Mezooo's picture
Mezooo
174 pencils

Really Great!!

Kruk's picture
Kruk
27 pencils

Thats super wicked! Great job!

kant's picture
kant
130 pencils

superb use of technology! kudos!!

JAGGY's picture
JAGGY
1382 pencils

Great effort, but still boring.
"Voices Project" sounds quite aspirational ;-)

Jaggy, MICA Ahmedabad

Kateter's picture
Kateter
2029 pencils

superb stuff!!!!

Crisp One's picture
Crisp One
2007 pencils

i love this new cell stuff coming out! almost makes you forget about that brain cancer thingy

decreative's picture
decreative
102 pencils

idea behind this Awareness Campaign seems something UNIQUE and cool".

Frits Harkema's picture
Frits Harkema
713 pencils

Awareness is up from 0.10 to 0.18 %. A job well done.

Paul Eveleigh's picture
Paul Eveleigh
111 pencils

Clever (and easy) use of mobiles.

JAG's picture
JAG
166 pencils

How does this digital image recognition technology work? Is there a link to a video on it?

floydeepurple's picture
floydeepurple
349 pencils

This is the POWER of advertising...Kudoz to the team!

shrrr's picture
shrrr
69 pencils

ouf!!! amazingly amazing :)

Wordnerd's picture
Wordnerd
6660 pencils

wow, very nice

theanc's picture
theanc
2781 pencils

That's really nice. But I think it's a big problem that you MUST have a cell. And you must have a cell that takes photos.
The target gets very small after all these specifications. My cellphone doesn't have a camera built-in. I couldn't help this way.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Guest commenter's picture
Guest commenter

it does not work from israel. i just tried it on here with my phone. :(

Guest commenter  MICHAEL J. SCHMITZ's picture
Guest commenter...

THE PEOPLE THAT WE VOTED INTO OFFICE, ONLY LISTEN TO US UNTIL THEY GET INTO OFFICE. AFTER THEIR THERE, THEY DONT KNOW OR LISTEN TO THE PEOPLE THAT HELP PUT THEM THERE. I'M A INVENTOR, ALSO A SOLUTIONIST. I HAVE ALL THE SOLUTIONS TO ALL MAJOR DISASTERS ON EARTH, IF YOU'LL READ MY URL ABOVE. THIS I'VE GIVEN TO ALMOST ALL THE NATIONS ON EARTH. I WISH YOU WOULD GIVE IT TO ALL NATIONS. I SEE LAST FALL YOU TURNED DOWN MY TSUNAMI DESTROYER, SUCH IS LIFE. THE ECONOMY IN THE USA IS STOCK. IF YOU DEPEND ON STOCK FOR YOUR SURVIVAL, YOUR ECONOMY IS DOWN. TO TURN IT AROUND, ALL ONE NEEDS TO DO IS WAKE UP BUSH AND BY USEING OUR FEDERAL RESERVE SPEND $ ONE MILLION A DAY TO BUY THE STOCK BACK FOR 6 MONTHS. THEN FOR 3 MONTHS JUST BUY ALL STOCK SOLD THE DAY BEFORE THEN WHEN THE ECONOMY SETTLES DOWN 3 MONTHS LATER, START SELLING THE STOCKS BACK INTO THE SYSTEM SLOWLY. ALL DIVIDENDS AND PROFIT OF THE STOCK SHOULD GO INTO THE FEDERAL RESERVE. PROFITS FOR THIS TIME PERIOD UP TO $3 BILLION. FORECLOSURES= USEING BAILOUT COMPANIES. HAVE THEM SEND LETTERS TO ALL HOMEOWNERS THAT ALL MONTHLY PAYMENTS WILL BE CUT IN HALF, BUT YOU WILL PAY FULL PRICE FOR YOUR CONTRACTS AT TODAYS INTEREST RATE. THE BANK GETS IT MONEY, THE HOMEOWNER KEEPS THEIR HOME AND HAS EXTRA MONEY FOR FAMILY, IF YOU SELL YOUR HOME, SAME DEAL FOR BUYER, SIGN THE LETTER AND RETURN. END OF YOUR ECONOMY PROBLEMS. NO BAILOUT MONEY FOR AUTOMAKERS, THEY EACH TURNED DOWN A INVENTION THAT 3 RESEAERCH COMPANIES SAY WAS WORTH $1.9 TRILLION + THEIR CARS ARE TO HIGH PRICED. MY UNCLE WORKED FOR FORDS FOR 34 YEARS AND EVERYONE BUYS AT 1/2 PRICE AND FORDS STILL MAKES A PROFIT. NOW BOEINGS HEADCHOPPER IS RUNNING FORDS, RECEIVED $18 MILLION JUST TO ACCEPT FORDS JOB. MORE BAILOUT MONEY LOANED TO VARIOUS BANKS, SO PEOPLE CAN BUY CARS, BUT DROP THOSE PRICES, IN MY OPINION. HAVE A NICE DAY. MICHAEL J. SCHMITZ OF SOUTH BEND, WA.

Guest commenterMICHAEL J. SCHMITZ's picture
Guest commenter...

ABOUT 6-1/2 MONTHS AGO, I RECEIVED LETTERS ASKING ME WHERE THEY SHOULD LOOK TO HELP LOCATE THE REAL CAUSE OF GLOBAL WARMING. I'M THINKING THAT THESE ARE THE SAME PEOPLE ON YAHOO THAT WATCHED ME ==CHALLENGE THE E.P.A ==THE E.P.A. WAS ORDERED BY CONGRESS LAST YEAR TO PROVE THAT CARBONS, EXHAUST, CO2, ETC. WAS CAUSING THE DETERIORATION OF THE OZONE==GLOBAL WARMING. THE PRESIDENT HIRED 31,000 SCIENTISTS TO FIND THE CAUSE OF GLOBAL WARMING. I EXPLAINED HOW EACH PERSON CAN SEE FOR THEMSELVES THAT ALL NON-SOLIDS SEPARATE IMMEDIATELY OR DECIPATES WHEN EACH DEVELOPES INTO ITS OWN AND HITS THE AIR OR ATMOSPHERE. I SENT THE E.P.A. A EXPERIMENT TO PROVE TO THEMSELVES THAT NATURE DESTROYS EACH IMMEDIATELY ONCE IT COMBINES WITH AIR. A SURVEY WAS GIVEN AT THE INSTITUTE OF OREGON FOR THE SCIENTISTS THEORIES. RESULTS WAS MAN'S NOT RESPONSIBLE FOR GLOBAL WARMING. I TOLD EACH THE BEST WAY WAS FLYING OVER THEIR BEACHES FROM SEASHORE TO 75 MILES INLAND FOR THEIR WHOLE COAST LINE AND OTHER COASTLINES, BUT START A GLOBAL SEARCH CLUB, SO YOUR NOT GOING OVER TERRITORY ALREADY SEARCHED. IN A TIME ZONE BETWEEN 7-11-08 TO 9-11-08 WE HIT PAYDIRT, SO I HAD SEARCHES IN THIS TIME ZONE RETRACED STARTED AT 9-11-08 GOING TO 7-11-08 WE HIT PAYDIRT= FOR 28 DAYS I SENT THE SEARCH TEAMS BACK AND FORTH OVER CERTAIN TERITORIES= RESULTS WE STOPPED THE GLACIERS FROM MELTING OFF AND ON FOR 28 DAYS. I'VE NARROWED IT DOWN TO A CONTINENT (HOSTILE) I CALLED OFF ALL THE SEARCHES, BECAUSE TO SEARCH THERE IS LIFE OR DEATH TO THEM. THE CAUSE OF GLOBAL WARMING IS TRIGGERED BY THE ROTATION OF EARTH. AS THE EARTH TURNS, A PERIMETER COMES INTO VIEW AND A BEAM IS IN THE MIDDLE. THE BEAM ACTIVATES AND AS THE EARTH ROTATES OUT THE BEAM DEACTIVATES, BUT ANOTHER ACTIVATES AND NOW I KNOW HOW TO DEACTIVATE EACH BEAM. 1/ OF 3 UNDER THE OCEAN= http://www.socyberty.com/Activism/First-Step-for-the-Solution-to-Globa... 2/ OF 3 IN CREVICES ON AND IN EARTH'S SURFACES, 1 AND 2 LINK UP, 3/ OF 3 IS IN FULL OPERATION. WE'VE HAD GROUND SEARCHES ALSO, BUT NOW I KNOW THE CONTINENT, ITS WITHIN 1000 MILES BY 400 MILES AND A HOSTILE NATION. I KNOW THE APPROXIMATE LOCATION WHERE THE EARTH COMES INTO CONTACT TO ACTIVATE EACH BEAM IN ONE PLACE. I HAVE A MISSLE PROOF EXPERIMENT BURIED I PLAN ON LOCATING EACH CREVICE AND DEACTIVATING THE BEAM EXPAND MY EXPERIMENT OVER THE DEACTIVATED BEAM SO WHEN WE ACTIVATE IT . IT WILL HIT THE EXPERIMENT AND RICK-A -SHAY BACK DOWN INTO ITSELF AND DISINTEGRATE ITSELF, THEN POUR THE MINERAL IN -IN HEAVY QUANITY, THEN POUR IN THE SALTWATER TO EACH BEAM AROUND OUR PLANET TO DELETE GLOBAL WARMING. ONE OTHER THING NEEDED FOR ALL COASTAL NATIONS IS THAT EUROPE CUT A CHANNEL THROUGH ALL THEIR COUNTRIES TO ALLEVIATE THE PRESSURE OF RISING OCEAN WATER AND AT THE SAME TIME PUT PEOPLE TO WORK IN EACH COUNTRY. THIS WILL HELP OUR UNDERWATER SEARCHES OUT. I NEED FUNDING AND ALL NATIONS MUST ALLOW US TO GO INTO THEIR COUNTRIES TO DELETE GLOBAL WARMING WITHOUT INCIDENT, I'LL ONLY ADVISE AS I'M GETTING OLD. YOUR LUCKY, BECAUSE PRESIDENT BUSH HAS HAD CIA BLOCKING ALL MY OUT GOING EMAIL, I'VE HAD TO GO TO OTHER SOURCES LIKE WHAT YOU HAVE HERE. BUSH DOES'NT WANT THE OTHER NATIONS TO KNOW THE TRUTH, SINCE HE'S RUNNING OUT OF TIME I RECEIVED THIS== OVERHAULING A 25 YEAR PROHIBITION= BUSHFINALIZES RULE TO ALLOW MOUNTAIN MINING TO DUMP THEIR WASTE NEAR RIVERS AND STREAMS. THIS WRONG UNLESS BUSH IS PREPARING EARTH TO COMMIT SUICIDE. HAVE A NICE DAY. MICHAEL J. SCHMITZ BUSH HAS BEEN HAVING MY EMAILS BLOCKED DURING AND BEFORE SUMMIT MEETINGS. GOOD LUCK

Guest commenterMICHAEL J. SCHMITZ's picture
Guest commenter...

MY LAST COMMENT ON GLOBAL WARMING IS ALL TRUE AND NOT SPAM OR IS THE CIA AT IT AGAIN, YOU IGNORE IT EARTH MAY BE DEAD SOON BY BUSH. MICHAEL J. SCHMITZ

ivan's picture
ivan

OK. I won't delete it, but why on earth are you typing ALL CAPS. It's impossible to read!! :)

Ivan Raszl, admin of AotW

Guest commenter's picture
Guest commenter

i heart advertainment.

Guest's picture
Guest

This seems to be a totally right on approach by the U.N.

How and when do I get to try it out?

Is there a sample of it on the internet?

dogstoyevski

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