Unicredit: The Cube

Advertising Agency: Publicis, Milan, Italy
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Copywriter: Michele Picci
Art Director: Marco Viganò
Published: 2011


Bill Me Now's picture
Bill Me Now
180 pencils

Not bad, not bad. A thoughtful little step above the standard tote bag or water bottle.

andylefty's picture
4539 pencils

I like the ups and downs thought but the execution is slightly bizarre. I think free stuff isn't that much of an idea.

kleenex's picture
36180 pencils

I have to agree with you on this. It did not make the gift that special at all.

AdBuzzer's picture
1168 pencils

Lazy marketing - spend some budget on give-aways, but what was the scale of this action, how many people actually changed their opinion about UniCredit? The answer: 0,0001%

Edoz's picture
268 pencils

Non male ...

DBB's picture
1218 pencils

I'm sorry but giving free stuff is not creative, it's nothing.
it's just a box with freebies, i didn't expect people to just ignore it.

superniranjan's picture
30 pencils

only concept is great..dont execute it..

Glut's picture
3947 pencils

lazy idea

dean viii's picture
dean viii
1676 pencils

sorry, there is no concept here. this is typical bank promotion of giving stuff away. and if the problem was banks seemed too distant from the real world, you failed.

tracyzhang's picture
133 pencils

freebies does not a good ad make...

Paolo Buatti's picture
Paolo Buatti
841 pencils

Free stuff...in italy...not so creative, I would like to see more interactive ads.

hoozn's picture
353 pencils

I get the sunburn cream and the gumboots, but what exactly was the "down" aspect of the hat and the airbed?

Pretty weak.

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

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