Unicef / Tap Project: Dirty water

Thirsty? So are millions of people around the world with no access to clean drinking water. 4,200 children die of water-related diseases everyday. Help provide safe drinking water to developing countries. Donate today. You wouldn't drink dirty water. No one should. Donate now by texting TAP to 864233 (UNICEF) or visit tapproject.org.
Just a dollar provides a child with 40 days of clean drinking water.

Advertising Agency: Casanova Pendrill, NY, USA
Executive Creative Director: Elias Weinstock
Creative Director: Alejandro Ortiz
Copywriter: Beto Arévalo
Art Directors: Dámaso Crespo
Photographers: Dámaso Crespo, Gustavo Villanueva
Producer: Daniel Luna, Anne Rodriguez
Editor: James Long from Proton
Post-production supervisor: Keith Olwell from Proton
Videographer: Edgar Andrade
Group Account Director: Melissa Ebanks
Account Executives: Ismael Leon, Angela Carrasco
Account Director: Ingrid Otero-Smart
Released: March 2009

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25 comments

Guest's picture
Guest

Always Coca Cola

Guest's picture
Guest

Always Coca-Cola?

DIRTY WATER ...It's the real thing.

Enjoy

Guest's picture
Guest

why not just plane water !!!! OMG

African_Matt's picture
African_Matt
48 pencils

An excellent outdoor campaign.

<>African_Element<>

tirthomitro's picture
tirthomitro
2718 pencils

agreed. eyecatching. engaging. result-oriented.

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

seems a bit studenty to me.

Wordnerd's picture
Wordnerd
6662 pencils

that's cool. the different 'flavours' really make the dirty water problem clear (no pun) and get to you.

Guest's picture
Guest

Good idea!
I have no proof but it's been done before. I saw it with my own eyes 2 years ago (in Belgium).

Guest's picture
Guest

yes, it won a cannes lion few years ago!

Guest's picture
Guest

Ummm. I thought the same but went through the last 5 years archives of Cannes and not there. There are a couple vending machines, but not the same idea. Good job done!

Guest's picture
Guest

I've seen vending machines used, but never in this manner, and never incorporating mobile media as well. great job. love it!

Guest's picture
Guest

Saw it Cannes this year. The campaign video is fun!

Guest's picture
Guest

check out the video at www.dirtywaterinfo.com

Guest's picture
Guest

saw this in cannes...it is very well done...i beleive it placed in the show.

Guest's picture
Guest

I was shortlisted in several categories in Cannes this year, I think Promo and Direct, maybe Outdoor too.

Guest's picture
Guest

I agree, I actually saw this thing in Union Square in Manhattan, tons of people were stopping to look at it and donate. What was cool was that you could donate into the machine, online or by mobile phone. And there were reporters there covering it, so it probably got good media exposure.

Guest's picture
Guest

I have been in the industry for about 7 years and i've never seen such phenominal out of the box work in a long time.. especially pro bono! Great Job!! Casanova... i'm glad you are being recognized considering the amount of time you have been in the industry!! Really excited to see what other work you develop in the future!!

Singularity's picture
Singularity
202 pencils

Very, very creative idea, and nicely executed, although it looks like it cost far more than the $0 budget they reference in the description, and I don't see any hard numbers on the amount of donations collected.

- Jeff Greenhouse

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

Guest's picture
Guest

hey Jeff, thanks for the positive comments. Yes, everything would have cost a pretty penny, thankfully, everything was donated--including the vending machine. as for the hard numbers, it's an ongoing campaign so no $ total yet.

Guest's picture
Guest

According to UNICEF, over 32 million children have or will benefit from this year's water initiatives as a result from donations received through Tap Project and Dirty Water. This is a USA nationwide number. It is practically impossible to get hard numbers on just the vending machine since most people donated through mobile or online. Also many people were reached by this event through media coverage. This was really a piece intended to generate awareness, and therefore donations, but impossible to track which donations were a direct result of Dirty Water.

Guest's picture
Guest

Great Idea to engage consumers. 4 finalists at Cannes to boot. Dirty Water is a deadly problem that can be solved by raising awareness and donations. Gracias Casanova!

Guest's picture
Guest

Great engagment vehicle to raise awareness of a hopefully diminishing problem. Dirty Water kills too many babies. Gracias, Casanova.

Guest's picture
Guest

I saw the vending machine when they had it in Union Square and it was really cool. But shocking and sad at the same time. You realize that thousands of kids only have access to that disgusting water. I've never seen anything like that vending machine before (and I'm from Europe where you see a lot of creative stuff). I actually walked in battery park that morning to promote UNICEF's cause, that's when I heard about the vending machine but it turned out they also had UNICEF volunteers offering dirty water (of course not for real) and there was a magician doing water tricks. It was great

Guest's picture
Guest

Don't miss the ending of the campaign video at dirtywaterinfo.com

Guest's picture
Guest

Eye-catching!

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