Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Directors: Andreas Heinzel, Peter Steger, Andreas Pauli, Kerrin Nausch
Copywriter: Florian Kroeber
Art Director: Claudia Boeckler
Photographers: Heine, Lenz, Zizka
Other additional credits: Jeanette Bohné, Eva Muenstermann, Tobias Nientiedt
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19 Comments
I don't like it. And I also don't see it working very well, I mean, it is kind of an expensive idea if you want to reach a medium audience and most people have learned not to touch with their hands what is on their shoes, so..
.: look for the green giant on the label :.
How is this an expensive idea? An expensive idea is a shitty TV spot that doesn't get the message across as strongly as they did. And unless they're lying in the explanation, it worked quite effectively.
Needless to say, I like it. Strong message with creative execution. Nice work.
yea, i'm with you on this one.
it is cheap , its effective.
wish i step on those.
8/10
:::J:::
And yet; I still don't like it.
.: look for the green giant on the label :.
great.
soooo burnett-ish!!!
they showed me a picture & i laughed
dignity has never been photographed
Agree. Idea's great but execution laggers. All you want to do with your shoes is put them on and take them off. And the UNICEF information booths are already giving them the information they want. Why add more to it?
Real landmines would send the message a lot better ^^
But I really like the idea but I think the execution is hard and expensive. The visual above only shows 1 surface, which is perfect. No wind, no rain, person that steps on it 'full-on' not half, and if you want it to work on all surfaces you have to make a lot of textures = expensive as well, both in press costs and work costs.
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Very nice idea! Cost wise, I don't think it'll be very high! The brief state clearly the locations that you need to be present at; hence, you are not spreading horizontally!
I think the idea delivered the message in a creative manner and met the brief; good job!
This ad is a year or more old and if I see it on one more ad blog I'll weep.
i really like the idea.
I like the idea but it was done a while ago.
http://www.flickr.com/photos/40250922@N05/3705530889/
It is a student's work that is for applying a program of WK platform in London.
The brief is about finding a solution for things that test our patience.
Nice idea. But it was done a while ago.
http://www.flickr.com/photos/40250922@N05/3705530889/
It is a student's work that is for applying a program of WK platform in London.
The brief is about finding a solution for things that test our patience.
c'mon, people..it's done already.....
it reminds me how chewing gum sticks on a shoe.
looks like same case, but this one needs less effort...
it reminds me how chewing gum sticks on a shoe.
looks like same case, but this one needs less effort...
How many times will you do the same idea? This idea should be banned before lindmines.
some ideas must pass stood the test..
i think this one does
grande leo. leo burnett in the world
Dang - I presented this very idea to Red Cross 4,5 years ago and they didn't like it, had planned to resurrect it this summer. But I'm happy that someone at least brought it to life, but at the same time sad that it wasn't me...