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Escape Ends Here

Agency: 
Published/Aired: 
June 2014
Description: 

UNICEF wanted us to engage people to sign a petition for making the UN Convention on the rights of the child a Swedish law. During 2 weeks in October, we projected moving light silhouettes of children on facades of several public places in Stockholm. They were moving: Laying down, running with large backpacks or slowly strolling, as if they had nowhere to go. Through an emotional design concept, we got people to react, and got an earned media reach of 25M. So far, 45 482 have signed our petition to make UN Convention on the rights of the child Swedish law.

Advertising Agency: Deportivo, Stockholm, Sweden
Production Company: Nils Ossian Andersson

Comments (4)

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Highest Rated

TrapDaniels's picture
TrapDaniels
Activity Score 309

I really don't see why this is any good? I mean, medioker projections...not even a Cannes Bronze five years ago.

damnson's picture
damnson
Activity Score 11517

Well, it's not that special.

An axe murderer of ads.

Marcao's picture
Marcao
Activity Score 3029

Yep, nothing groundbreaking. Even the execution seems rather unspectacular.

kleenex's picture
kleenex
Activity Score 43493

not a bad idea.

TrapDaniels's picture
TrapDaniels
Activity Score 309

I really don't see why this is any good? I mean, medioker projections...not even a Cannes Bronze five years ago.

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