The children of Kashmir are freezing
Supermarkets freezers are the setting for this guerrilla of Unicef in Norway.
Advertising Agency: Dinamo Reklamebyra, Oslo, Norway
Art Directors: Egil Pay, Henrik Sæther, Lis Lonning
Copywriters: Lars Joachim Grimstad, Stein Simonsen
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16 Comments
Yep. Hit them where they live.
Like this a lot.
I really think the cleverness (read: effectiveness)
lies in where/when we hit them...
with messages like this...
not how. (i.e. witty head/visual yada...)
>>>> That's not an ad. THIS is an ad.
i like dis one.. very nice
excellent !
simple and good
clever placement
Agree with above statements. Powerful.
http://www.reinhardkrug.de/
kuullleee
http://shut.elmota.com
regards_______________________
http://shut.elmota.com
10 !
Brilliant
http://www.picturejockey.com
http://www.navinharish.org
Hope there was a donation box at the cash out. Otherwise, just like the tv infomercials about the starving in Africa, you can turn away and easily forget to contribute.
thats really impactful! i agree with elle....there should be an immediate action point.
claps all round.
hit them when they least expect it, and hit them hard.
just awesome.
definitely needs something actionable...like a pad of tickets attached to it that people can pull off and take to the register to place a donation.
Cheer! Excellent idea.
So easy so smart.