Children only have to be this tall to fight.
Advertising Agency: Ogilvy Johannesburg, South Africa
Creative Directors: Gerry Human, Fran Luckin
Art Director: Gavin Dexter
Copywriter: Tseliso Rangaka
Illustrator: Clive Kirk
Photographer: Tristan McLaren
Released: February 2008
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10 Comments
great
boring
idea is a good one. so not the execution.
GOOD IDEA!
BRAVI!
what a great ride, you get to fight dragons with an AK-47. beats the tilt-o-whirl.
should have fired the illustrator.
hahhahah
hahhahah
I know it's picky but "Only" bothers me. Would prefer the straight, "Children have to be this tall to fight." However, I think Americans would probably feel a bit pissy being made to think about this issue during their festival of escapism at the amusement park and transfer their pissiness to Unicef for ruining their good time or their children's by making them think about such issues. I think it would be better at another location.
Nah i think this location is perfect, its to really hit home with the message, when these people compare their children to the chart it'll make them think, Hopefully