Unicef: Children

Children only have to be this tall to fight.

Advertising Agency: Ogilvy Johannesburg, South Africa
Creative Directors: Gerry Human, Fran Luckin
Art Director: Gavin Dexter
Copywriter: Tseliso Rangaka
Illustrator: Clive Kirk
Photographer: Tristan McLaren
Released: February 2008

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10 comments

sumbody's picture
sumbody
136 pencils

great

Wordnerd's picture
Wordnerd
6662 pencils

boring

sumsum's picture
sumsum
615 pencils

idea is a good one. so not the execution.

Farfa's picture
Farfa
97 pencils

GOOD IDEA!
BRAVI!

sloppy4's picture
sloppy4
1496 pencils

what a great ride, you get to fight dragons with an AK-47. beats the tilt-o-whirl.

TrainRunner's picture
TrainRunner
225 pencils

should have fired the illustrator.

white widow's picture
white widow
133 pencils

hahhahah

white widow's picture
white widow
133 pencils

hahhahah

cullers's picture
cullers
332 pencils

I know it's picky but "Only" bothers me. Would prefer the straight, "Children have to be this tall to fight." However, I think Americans would probably feel a bit pissy being made to think about this issue during their festival of escapism at the amusement park and transfer their pissiness to Unicef for ruining their good time or their children's by making them think about such issues. I think it would be better at another location.

Guest's picture
Guest

Nah i think this location is perfect, its to really hit home with the message, when these people compare their children to the chart it'll make them think, Hopefully

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