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Children

Agency: 
Published/Aired: 
February 2008
Description: 

Children only have to be this tall to fight.

Advertising Agency: Ogilvy Johannesburg, South Africa
Creative Directors: Gerry Human, Fran Luckin
Art Director: Gavin Dexter
Copywriter: Tseliso Rangaka
Illustrator: Clive Kirk
Photographer: Tristan McLaren

Comments (10)

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Highest Rated

Guest's picture
Guest

Nah i think this location is perfect, its to really hit home with the message, when these people compare their children to the chart it'll make them think, Hopefully

sumbody's picture
sumbody
Activity Score 134

great

Wordnerd's picture
Wordnerd
Activity Score 6692

boring

sumsum's picture
sumsum
Activity Score 615

idea is a good one. so not the execution.

Farfa's picture
Farfa
Activity Score 109

GOOD IDEA!
BRAVI!

sloppy4's picture
sloppy4
Activity Score 1494

what a great ride, you get to fight dragons with an AK-47. beats the tilt-o-whirl.

TrainRunner's picture
TrainRunner
Activity Score 225

should have fired the illustrator.

white widow's picture
white widow
Activity Score 137

hahhahah

white widow's picture
white widow
Activity Score 137

hahhahah

cullers's picture
cullers
Activity Score 332

I know it's picky but "Only" bothers me. Would prefer the straight, "Children have to be this tall to fight." However, I think Americans would probably feel a bit pissy being made to think about this issue during their festival of escapism at the amusement park and transfer their pissiness to Unicef for ruining their good time or their children's by making them think about such issues. I think it would be better at another location.

Guest's picture
Guest

Nah i think this location is perfect, its to really hit home with the message, when these people compare their children to the chart it'll make them think, Hopefully

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