Umbro: Hand dryer

Umbro: Hand dryer

Avoid the hair dryer effect. Prove yourself at the Umbro 5-a-side tournament.

Advertising Agency: Gratterpalm, Leeds, UK
Creative Directors: Rick Ward, Pete Camponi
Art Director: Barrie Robinson
Copywriter: Tim Jarvis
Photographer: Quantum Photography
Released: September 2007

Your rating: None Average: 3.5 (6 votes)

Comments

i don't get it...

me neither. maybe an adage

Me too neither. Is it a soccer/footy thing?

It's when the manager yells at you for being a terrible player. Usually up close to your face, hence the "hair dryer" effect. But the application here is completely off. Unless there's some bloke who likes to yell at your hands.

Almakos's picture

it is clear now...stupid ad

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artistic j pop http://i-portable.blogspot.com

Hey Ivan, wish you could help us to understand this one.
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http://indianadsblog.blogspot.com/
Amit Singh

I don't understand this... hair dryer effect?

Must be some sort of pommy terminology.. ;)

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