Umbro: Hand dryer

Avoid the hair dryer effect. Prove yourself at the Umbro 5-a-side tournament.

Advertising Agency: Gratterpalm, Leeds, UK
Creative Directors: Rick Ward, Pete Camponi
Art Director: Barrie Robinson
Copywriter: Tim Jarvis
Photographer: Quantum Photography
Released: September 2007


idrojordi's picture
782 pencils

i don't get it...

sumsum's picture
615 pencils

me neither. maybe an adage

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

Me too neither. Is it a soccer/footy thing?

rudylafaber's picture
49 pencils

It's when the manager yells at you for being a terrible player. Usually up close to your face, hence the "hair dryer" effect. But the application here is completely off. Unless there's some bloke who likes to yell at your hands.

getconnected2001's picture
987 pencils

Hey Ivan, wish you could help us to understand this one.
Amit Singh

pscs's picture
440 pencils

I don't understand this... hair dryer effect?

nugget's picture
12 pencils

Must be some sort of pommy terminology.. ;)

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