PRESENTSFashion

Umbro: Hand dryer

Avoid the hair dryer effect. Prove yourself at the Umbro 5-a-side tournament.

Advertising Agency: Gratterpalm, Leeds, UK
Creative Directors: Rick Ward, Pete Camponi
Art Director: Barrie Robinson
Copywriter: Tim Jarvis
Photographer: Quantum Photography
Released: September 2007

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7 comments

idrojordi's picture
idrojordi
782 pencils

i don't get it...

sumsum's picture
sumsum
615 pencils

me neither. maybe an adage

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

Me too neither. Is it a soccer/footy thing?

rudylafaber's picture
rudylafaber
49 pencils

It's when the manager yells at you for being a terrible player. Usually up close to your face, hence the "hair dryer" effect. But the application here is completely off. Unless there's some bloke who likes to yell at your hands.

getconnected2001's picture
getconnected2001
989 pencils

Hey Ivan, wish you could help us to understand this one.
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http://indianadsblog.blogspot.com/
Amit Singh

pscs's picture
pscs
440 pencils

I don't understand this... hair dryer effect?

nugget's picture
nugget
12 pencils

Must be some sort of pommy terminology.. ;)

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