Uitgeverij Appelmoes: Hanky

I'll read it.
I'll have it read to me.

To promote a new book about gay lifestyle, special handkerchiefs were worn by a promotion team and handed out to passers-by.
A colored handkerchief in a back pocket indicates the wearer's sexual preferences. It also tells if he wants to play an active or passive part in the lovemaking.

Advertising Agency: De Combinatie van Factoren, Amsterdam, the Netherlands
Art Director: Deborah Bosboom
Copywriter: Tim den Heijer