Flight window

July 2008

Ambient advertisment created by JWT, Hong Kong for U Magazine, within the category: Media.

Read and let the journey begin.

Advertising Agency: JWT Hong Kong
Creative Directors: Steven Lee
Art Directors: Pooh Tang, Ada Wong
Copywriters: Steven Lee, Jesse Wong
Photographer: Dick Chan
Retoucher: Ricky Au

Comments (18)

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Guest's picture

nice add

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SeanMartin's picture

It's an interesting use of the environment, that's for sure. I'm not sure I really like it, because I am getting really tired of seeing every square inch of the known universe turned into ad space, but from a strictly conceptual POV, it's not bad.

Mandark's picture
Activity Score 407 it a promotion? do they give tickets away? I don't think they speak to their target public, and why would I buy a magazine to read what I can see outside a window every day??

maybe if u put the stickers on tour u see the double decker busses on the other side of the street? put the stickers on those buses!

i like but not that much...

"U think it's perfect?! Press delete and start again!"

whitespace's picture
Activity Score 1953

I think it's something along the Economist line.

"Read our magazine and you'd smarter and wealthier and be sitting in a plane instead of this cruddy bus" kind of message.

brain123's picture
Activity Score 830

Too forced for a magazine.

sparky's picture
Activity Score 454

nice execution, i kind of like this.

EGGO's picture
Activity Score 354

I'd be so pissed if I was stuck on that seat. I think it's trying too hard. If they have to use this location, I'd make them go back and try out other ways to use the window.

You have to hate advertising in order to truly love it.

leo123's picture
SeanMartin's picture

Close, but no cigar. The India version oriented the ad to the outside world; this one turns it around and makes it a more one-on-one engagement -- which makes it stronger IMO.

Sense's picture

Dude, what are you? A trainee in the housekeeping department?

SeanMartin's picture

I'm sorry, is that supposed to mean ANYTHING?

Gads, go back to class, will you? The bell rang just HOURS ago...

Sense's picture

Umm...actually I am a senior creative director.

SeanMartin's picture

Boy, coulda fooled me. The comment is straight out of first year ad school. Try again -- and this time, remember, it's about "communication".


Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Disco Munky's picture
Disco Munky
Activity Score 3890

Both ads are weak and this argument is stupid.

You both sound like idiots and should save the trash talk for those of us who don't start replies with "dude..."

Two on one is how I roll.

Who wants a go at the "Realness"?

Peace out suckers.

"stay low, move fast"

Doin' it for the points

Roger Daly's picture
Roger Daly
Activity Score 359

So, it's done... still a cool idea if you don't live in India. Hey, they don't.

Tamigachi's picture

Done and so much better by Air India.
Stronger use of media rightly awarded for with multiple awards.

Guest's picture

nice add