Greetings from Fjällbacka
Four postcards and a souvenir plate with a morbid twist - used as direct marketing for the new crime book from the successful crime novelist Camilla Läckberg.
Camilla Läckberg has a very vivid interest in the psychology behind violence and murder, and has combined that with her perception of life in a small picturesque sea village, Fjällbacka, where she grew up.
Advertising Agency: Ester, Stockholm, Sweden
Art Directors: Lotta & Annika Mellgren
Copywriter: Nils Gustav Tollman
Illustrator: Agnes Miski Török
Photographers: GettyImages, Bengts Breda Bilder and Kustfotografen