Twilight: Outdoor vampire victims

To promote the Twilight Book Saga in time with the launch of the new movie, US Sydney went around biting the necks of people in billboards and adshells around Sydney. There wasn't a fashion model in Sydney safe from getting bitten.The trend took off in social media, with fans of Twilight sticking their own red dots on adshells to create vampire victims everywhere.

Advertising Agency: US, Sydney, Australia
Creative Director: Josh Moore
Art Director: Adrian Ely
Copywriter: Nigel Clark


meetjds.001's picture
26 pencils

Good One :)

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

What is this with people advertising on others. Don´t be so damn cheap.

sirvan's picture
29870 pencils

Agree. No more w/ the defacing of other people's ads. It's the new "SCAM". Stop it.


"I love some things, and don't love some other things."

morse's picture
16609 pencils

I like this a lot. But I agree with the above comments.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Hibon's picture
3736 pencils

What kind of work is this ?This can cost a lot of money in court to Twilight!

Simple ideas are the best !

sirvan's picture
29870 pencils

I agree. If these were my ads I would sue them six ways to Sunday (and I'm NOT a litigious person). This, and that uber-stupid "I'm a Baby" crap that LEECH off of other's paid ad space, are just examples of advertising / marketing at it's worst.


"I love some things, and don't love some other things."

silvi's picture
4172 pencils

jja funny. but too similar to pacifier campaign. remember?

mgriff21's picture
592 pencils

I know this is ambient .. but it would better if the talent in the "ads" were then dead from gotten bitten. Just a thought.

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

germanhudders's picture
336 pencils

Controversial, great idea, but really unethical...

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