Outdoor vampire victims

January 2010

To promote the Twilight Book Saga in time with the launch of the new movie, US Sydney went around biting the necks of people in billboards and adshells around Sydney. There wasn't a fashion model in Sydney safe from getting bitten.The trend took off in social media, with fans of Twilight sticking their own red dots on adshells to create vampire victims everywhere.

Ambient advertisment created by US, Australia for Twilight, within the category: Media.

Advertising Agency: US, Sydney, Australia
Creative Director: Josh Moore
Art Director: Adrian Ely
Copywriter: Nigel Clark

Comments (9)

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meetjds.001's picture
Activity Score 26

Good One :)

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

What is this with people advertising on others. Don´t be so damn cheap.

sirvan's picture
Activity Score 29860

Agree. No more w/ the defacing of other people's ads. It's the new "SCAM". Stop it.


"I love some things, and don't love some other things."

morse's picture
Activity Score 17867

I like this a lot. But I agree with the above comments.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Hibon's picture
Activity Score 3736

What kind of work is this ?This can cost a lot of money in court to Twilight!

Simple ideas are the best !

sirvan's picture
Activity Score 29860

I agree. If these were my ads I would sue them six ways to Sunday (and I'm NOT a litigious person). This, and that uber-stupid "I'm a Baby" crap that LEECH off of other's paid ad space, are just examples of advertising / marketing at it's worst.


"I love some things, and don't love some other things."

silvi's picture
Activity Score 4172

jja funny. but too similar to pacifier campaign. remember?

mgriff21's picture
Activity Score 592

I know this is ambient .. but it would better if the talent in the "ads" were then dead from gotten bitten. Just a thought.

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

germanhudders's picture
Activity Score 336

Controversial, great idea, but really unethical...

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