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TV3 / Transformers: Decepticons

TV3 / Transformers: Decepticons
Your rating: None Average: 6.8 (36 votes)

To promote the premiere of Transformers on TV3, the billboard skin transformed into the symbol of the Decepticons, the feared villains in the movie.

Advertising Agency: Colenso BBDO, Auckland
Executive Creative Director: Nick Worthington
Creative Directors: Steve Cochran, Karl Fleet
Art Directors: Paul Kim
Copywriters: Paul Kim
Account Managers: Karla Fisher, Virginia Frankovich
Agency Producer: Phil Newman

9 Comments

FULLYLOADED's picture 83 pencils
FULLYLOADED | Sat, 2009-08-29 01:53
10

A simple idea well thought through. I like this alot. Strong.

Guest's picture
Guest | Sat, 2009-08-29 02:09

Nice.

Guest's picture
Guest | Sat, 2009-08-29 03:36

This will transform into metal for sure *****!!!

Guest's picture
Guest | Sun, 2009-08-30 01:32

Simple, but makes its point perfectly. All in all, fantastic!

Guest's picture
Guest | Mon, 2009-08-31 22:04
4

Sweet Scam

corkscrewkibitzer's picture 76 pencils
corkscrewkibitzer | Sun, 2009-09-06 03:54

What's scam about this? It's brilliant.

wild_fire's picture 93 pencils
wild_fire | Tue, 2009-09-01 04:41

nice.
*wondering about the technology behind this (and how much was spent)*

A stranger abroad's picture 435 pencils
A stranger abroad | Tue, 2009-09-01 05:47

I suspect the technology was a guy on a ladder. These 'specials' are often only done on one site, or perhaps one in Auckland and one in Wellington, so the costs are probably quite manageable.

gonndo's picture 1058 pencils
gonndo | Wed, 2009-09-02 12:25

I feel a lot of Ki about this, excellent!!!!!!!!!!!!!!!!!

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

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