TV3 / Transformers: Decepticons

To promote the premiere of Transformers on TV3, the billboard skin transformed into the symbol of the Decepticons, the feared villains in the movie.

Advertising Agency: Colenso BBDO, Auckland
Executive Creative Director: Nick Worthington
Creative Directors: Steve Cochran, Karl Fleet
Art Directors: Paul Kim
Copywriters: Paul Kim
Account Managers: Karla Fisher, Virginia Frankovich
Agency Producer: Phil Newman

Related videos by Shutterstock

9 comments

FULLYLOADED's picture
FULLYLOADED
83 pencils

A simple idea well thought through. I like this alot. Strong.

Guest's picture
Guest

Nice.

Guest's picture
Guest

This will transform into metal for sure *****!!!

Guest's picture
Guest

Simple, but makes its point perfectly. All in all, fantastic!

Guest's picture
Guest

Sweet Scam

corkscrewkibitzer's picture
corkscrewkibitzer
76 pencils

What's scam about this? It's brilliant.

wild_fire's picture
wild_fire
91 pencils

nice.
*wondering about the technology behind this (and how much was spent)*

A stranger abroad's picture
A stranger abroad
427 pencils

I suspect the technology was a guy on a ladder. These 'specials' are often only done on one site, or perhaps one in Auckland and one in Wellington, so the costs are probably quite manageable.

gonndo's picture
gonndo
1092 pencils

I feel a lot of Ki about this, excellent!!!!!!!!!!!!!!!!!

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments