Advertisement

Decepticons

Agency: 
Published/Aired: 
August 2009
Description: 

To promote the premiere of Transformers on TV3, the billboard skin transformed into the symbol of the Decepticons, the feared villains in the movie.

Advertising Agency: Colenso BBDO, Auckland
Executive Creative Director: Nick Worthington
Creative Directors: Steve Cochran, Karl Fleet
Art Directors: Paul Kim
Copywriters: Paul Kim
Account Managers: Karla Fisher, Virginia Frankovich
Agency Producer: Phil Newman

Comments (9)

Log in or register to post comments

Highest Rated

corkscrewkibitzer's picture
corkscrewkibitzer
Activity Score 76

What's scam about this? It's brilliant.

FULLYLOADED's picture
FULLYLOADED
Activity Score 83

A simple idea well thought through. I like this alot. Strong.

Guest's picture
Guest

Nice.

Guest's picture
Guest

This will transform into metal for sure *****!!!

Guest's picture
Guest

Simple, but makes its point perfectly. All in all, fantastic!

Guest's picture
Guest

Sweet Scam

corkscrewkibitzer's picture
corkscrewkibitzer
Activity Score 76

What's scam about this? It's brilliant.

wild_fire's picture
wild_fire
Activity Score 91

nice.
*wondering about the technology behind this (and how much was spent)*

A stranger abroad's picture
A stranger abroad
Activity Score 427

I suspect the technology was a guy on a ladder. These 'specials' are often only done on one site, or perhaps one in Auckland and one in Wellington, so the costs are probably quite manageable.

gonndo's picture
gonndo
Activity Score 1094

I feel a lot of Ki about this, excellent!!!!!!!!!!!!!!!!!

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Advertisement