To promote the premiere of Transformers on TV3, the billboard skin transformed into the symbol of the Decepticons, the feared villains in the movie.
Advertising Agency: Colenso BBDO, Auckland
Executive Creative Director: Nick Worthington
Creative Directors: Steve Cochran, Karl Fleet
Art Directors: Paul Kim
Copywriters: Paul Kim
Account Managers: Karla Fisher, Virginia Frankovich
Agency Producer: Phil Newman