TV2 Wasted: Learn to use less

With sensor lights attached to "Wasted" adshels, our advertising practices exactly what this eco-friendly TV3 series preaches:

Learn to use less.

Agency: Colenso BBDO, Auckland, New Zealand
Creative Director: Richard Maddocks
Art directors: Lisa Fedyszyn, Jonathan McMahon
Copywriters: Jonathan McMahon, Lisa Fedyszyn
Account Director: Katrina Ingham
Producers: Paul Courtney, Jo McMillan
Released: February 2007

12 comments

Rog's picture
Rog
6094 pencils

Yeah. Nice. Every little bit helps-type idea.
What have you got in your bottom drawer, Colenso?

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

Piddy's picture
Piddy
82 pencils

Just Bitchin

The device was used for another brand. Economist?

pinkusfloydus's picture
pinkusfloydus
90 pencils

Still, nice.

Chris's picture
Chris
1987 pencils

yeah the light bulb billboard

Id like to see this last 2 days in auckland

washiam's picture
washiam
445 pencils

yep,but different concept

ivan's picture
ivan

Yes, here is is. But I think it is quite different:
http://adsoftheworld.com/media/ambient/the_economist_lightbulb

Ivan Raszl, admin of AotW

No fixed abode's picture
No fixed abode
380 pencils

Yeah it's much better. This is good though.

Funny how I never see these great ideas around, only on websites...hmmmm...

MarceloG's picture
MarceloG
820 pencils

I could'nt agree more. These wonderful ideas are made justfor the contests, hum?
______________
In God I trust

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

this is very good.
simple and very efectiv

thirty6chambers's picture
thirty6chambers
1464 pencils

very cool.

Fractal Rene's picture
Fractal Rene
65 pencils

good use of medium.

FAHAD's picture
FAHAD
85 pencils

good one.

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