With sensor lights attached to "Wasted" adshels, our advertising practices exactly what this eco-friendly TV3 series preaches:
Learn to use less.
Agency: Colenso BBDO, Auckland, New Zealand
Creative Director: Richard Maddocks
Art directors: Lisa Fedyszyn, Jonathan McMahon
Copywriters: Jonathan McMahon, Lisa Fedyszyn
Account Director: Katrina Ingham
Producers: Paul Courtney, Jo McMillan
Released: February 2007
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Comments
Yeah. Nice. Every little bit helps-type idea.
What have you got in your bottom drawer, Colenso?
"It's Mabo. It's land rights. It's the VIBE, your honour!"
>>>> That's not an ad. THIS is an ad.
Just Bitchin
The device was used for another brand. Economist?
Just Bitchin
Still, nice.
yeah the light bulb billboard
Id like to see this last 2 days in auckland
yep,but different concept
Yes, here is is. But I think it is quite different:
http://adsoftheworld.com/media/ambient/the_economist_lightbulb
Yeah it's much better. This is good though.
Funny how I never see these great ideas around, only on websites...hmmmm...
I could'nt agree more. These wonderful ideas are made justfor the contests, hum?
______________
In God I trust
this is very good.
simple and very efectiv
very cool.
good use of medium.
good one.
Yeah, not completely unique, but it is just as strong, if not stronger. It's able to use the electricity itself as a bigger part of the message. It's quite different to the Economist ad. Really simple, really effective. Love it!
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