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Bloody cooler

Agency: 
Published/Aired: 
July 2010
Description: 

Colenso BBDO, Auckland filled water coolers with blood, to promote the new show Vampire Diaries on TV2.These were placed in gyms, offices, hairdressers and other public places.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Director / Copywriter: Sarah Longworth
Producer: Rob Linkhorn
Retoucher: Kevin Hyde

Comments (25)

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Highest Rated

Guest's picture
Guest

Yeah, that was by Colenso too. Scream from like 2000 in a fountain. Way nicer than this idea sorry to say.

miko1aj's picture
miko1aj
Activity Score 3086

blood shmood. And what exactly it was? Nice idea btw.

tirthomitro's picture
tirthomitro
Activity Score 2758

the feeling is the same as above.
I wouldn't(and I know my colleagues wouldn't either) drink from that.
GROSS!

they showed me a picture & i laughed
dignity has never been photographed

Marlus Lau's picture
Marlus Lau
Activity Score 1808

that's desgusting!

rolling.stone's picture
rolling.stone
Activity Score 2741

hatsoff to idea

my only question where they had placed coolers

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

Bellow the ad says: "These were placed in gyms, offices, hairdressers and other public places"

Brainsugar's picture
Brainsugar
Activity Score 1625

at bbdo auckland only. ;-)

Blashyrkh's picture
Blashyrkh
Activity Score 32882

Filled with blood? OK we got it but I guess it should be explained what kind of juice it is.

benihana77's picture
benihana77
Activity Score 86

This is off topic, but what's your picture from? It reminds me of this animated short film about an army officer kicking soldiers off of a high-dive. If it is from that, do you remember the name of the film? I've been looking for it. Thanks!

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http://benpaddockdesign.com/ihadathought/
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Blashyrkh's picture
Blashyrkh
Activity Score 32882

Fallen Art by Tomek Baginski ;)

benihana77's picture
benihana77
Activity Score 86

That's it! Thanks a lot.

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http://benpaddockdesign.com/ihadathought/
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kindlovingsoul's picture
kindlovingsoul
Activity Score 82

Clamato? Red Kool Aid? Sangria?

jbuckingham's picture
jbuckingham
Activity Score 901

The red water fountain was so much better.

Guest's picture
Guest

Strange, I don't know how many people will they reach with this message, nice idea but I don't know if it really works...

benihana77's picture
benihana77
Activity Score 86

Yeah, nice idea, but the art is kind of ugly on the cooler. Could have put a little more effort into it beyond slapping a sticker on a regular cooler and filling it with blood, though it does "normalize" the blood-cooler, so that's kind of funny. I'd totally drink the water, but I doubt I'd watch the show.

re: jbuckingham - red water fountain? Where was that done? That does sound a lot cooler. Water fountains already have that gritty feel to it; having blood come out of one would be slick.

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http://benpaddockdesign.com/ihadathought/
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Man in a Box's picture
Man in a Box
Activity Score 39

Not the guerrilla i would like to find out... :S

rurorjuror's picture
rurorjuror
Activity Score 745

Type needs to be improved. However, it's a good idea. No one used cooler this way before.

scamhandler's picture
scamhandler
Activity Score 84

This idea was stolen from a Glennz (also a New Zealander) designed T-shirt.
Google Image search "Glennz office chat" and you'll see.

kingzeus's picture
kingzeus
Activity Score 260

interesting..

"you are valued for your value so be valuable..."

Guest's picture
Guest

From memory it's water, cocoa powder, corn flour and red and blue food coloring.

Guest's picture
Guest

'Get your fill' by True Blood?

http://bit.ly/9AI1dZ

hmm...

CABAZORRO's picture
CABAZORRO
Activity Score 366

Uuuuughhhhh.... desagradable

Guest's picture
Guest

A super cool eye-catcher!!!

I want to taste!

Brainsugar's picture
Brainsugar
Activity Score 1625

pfffff.... Years ago, for an horror film (I don't remember the tittle), they colored in red the water of a public fountain on a great place. That's was much better...

Guest's picture
Guest

I should've added, an image of a vampire's teeth on the glass btw.

Guest's picture
Guest

Yeah, that was by Colenso too. Scream from like 2000 in a fountain. Way nicer than this idea sorry to say.

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