TV2, Vampire Diaries: Bloody cooler
Colenso BBDO, Auckland filled water coolers with blood, to promote the new show Vampire Diaries on TV2.These were placed in gyms, offices, hairdressers and other public places.
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Director / Copywriter: Sarah Longworth
Producer: Rob Linkhorn
Retoucher: Kevin Hyde
Via: bestadsontv
25 Comments
blood shmood. And what exactly it was? Nice idea btw.
the feeling is the same as above.
I wouldn't(and I know my colleagues wouldn't either) drink from that.
GROSS!
they showed me a picture & i laughed
dignity has never been photographed
that's desgusting!
hatsoff to idea
my only question where they had placed coolers
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~ Quite obviously, I have gathered no moss ! ~
Bellow the ad says: "These were placed in gyms, offices, hairdressers and other public places"
at bbdo auckland only. ;-)
Filled with blood? OK we got it but I guess it should be explained what kind of juice it is.
This is off topic, but what's your picture from? It reminds me of this animated short film about an army officer kicking soldiers off of a high-dive. If it is from that, do you remember the name of the film? I've been looking for it. Thanks!
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http://benpaddockdesign.com/ihadathought/
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Fallen Art by Tomek Baginski ;)
That's it! Thanks a lot.
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http://benpaddockdesign.com/ihadathought/
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Clamato? Red Kool Aid? Sangria?
The red water fountain was so much better.
Strange, I don't know how many people will they reach with this message, nice idea but I don't know if it really works...
Yeah, nice idea, but the art is kind of ugly on the cooler. Could have put a little more effort into it beyond slapping a sticker on a regular cooler and filling it with blood, though it does "normalize" the blood-cooler, so that's kind of funny. I'd totally drink the water, but I doubt I'd watch the show.
re: jbuckingham - red water fountain? Where was that done? That does sound a lot cooler. Water fountains already have that gritty feel to it; having blood come out of one would be slick.
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http://benpaddockdesign.com/ihadathought/
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Not the guerrilla i would like to find out... :S
Type needs to be improved. However, it's a good idea. No one used cooler this way before.
http://coroflot.com/flashback62
This idea was stolen from a Glennz (also a New Zealander) designed T-shirt.
Google Image search "Glennz office chat" and you'll see.
interesting..
"you are valued for your value so be valuable..."
From memory it's water, cocoa powder, corn flour and red and blue food coloring.
'Get your fill' by True Blood?
http://bit.ly/9AI1dZ
hmm...
Uuuuughhhhh.... desagradable
A super cool eye-catcher!!!
I want to taste!
pfffff.... Years ago, for an horror film (I don't remember the tittle), they colored in red the water of a public fountain on a great place. That's was much better...
I should've added, an image of a vampire's teeth on the glass btw.
Yeah, that was by Colenso too. Scream from like 2000 in a fountain. Way nicer than this idea sorry to say.