TV2: Batman begins
Stickers were placed on footpath lights around central Auckland. At night when the lights were on, beams of light shone upwards, creating the Bat Signal.
Advertising Agency: Saatchi & Saatchi Auckland, New Zealand
Executive Creative Director: Mike O'Sullivan
Art Director: John Koay
Copywriter: Veronica Copestake
Account Manager: Monica Hoffman
Photographer: Simeon Patience