Stickers were placed on footpath lights around central Auckland. At night when the lights were on, beams of light shone upwards, creating the Bat Signal.
Advertising Agency: Saatchi & Saatchi Auckland, New Zealand
Executive Creative Director: Mike O'Sullivan
Art Director: John Koay
Copywriter: Veronica Copestake
Account Manager: Monica Hoffman
Photographer: Simeon Patience
Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more
Social Media and the Customer: Focus on Community Management
How community management can drive great customer service and transform your business.
watch a preview
On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!
Comments
I love this piece.
--
brandon
www.brandonknowlden.com
Single greatest piece of advertising ever created.
Really??? Naaah...
1. the batman logo is wrong
2. it can't make the batman signal, cause the light should not be in one direction
good idea, bad execution
from guangzhou/canton china
Where have you been Dynatop? That ad is for Batman Begins - as in the new one with Christian Bale. I think you'll find that logo is exactly the same as the movie it is promoting. Still unconvinced? http://batmanbegins.warnerbros.com/images/onesheet.jpg
As for your comment about not making the signal... They've done the same as what they do in the movie - a spotlight with a black bat over the top of it... like this http://moviesmedia.ign.com/batman/image/article/593/593997/batman_bats...
great idea, beautifully executed
mr. dynatop, I think that "making" the batman logo at the clouds or in the roof of that light builging is NOT THE POINT!
all the information is not where the logo is made... is just there on the floor next to the ad
Don't get why everyone feels that this piece is so great, I mean this idea has been lying dormant ever since batman comics first came out, so this is basically an adaptation to the batman begins premier, it really can't be merited, it's not fresh, it's not an idea, it's just an adaptation...
iT-iS-i, like an upside down ! mark.
:: Put your ears against the ground so i can walk over what you heard::
Not a new idea but I think it was the best thing to do.
Even an adaptation can be eye-catching and more relevant than some
fresh concept. Being super-creative is not the aim of advertising.
It's a tool. And not even the only one out there.
Mr. Dynatop is a Batman's fan, ja ja ja
it would have enchanted to me to make that work, I adore BATMAN, congratulations boys
54NN