TV2: Batman begins

Stickers were placed on footpath lights around central Auckland. At night when the lights were on, beams of light shone upwards, creating the Bat Signal.

Advertising Agency: Saatchi & Saatchi Auckland, New Zealand
Executive Creative Director: Mike O'Sullivan
Art Director: John Koay
Copywriter: Veronica Copestake
Account Manager: Monica Hoffman
Photographer: Simeon Patience

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8 comments

bknowlden's picture
bknowlden
3647 pencils

I love this piece.

Nthngmn's picture
Nthngmn
626 pencils

Single greatest piece of advertising ever created.

Juan Carlos Javier Bossi's picture
Juan Carlos Jav...
143 pencils

Really??? Naaah...

dynatop's picture
dynatop
212 pencils

1. the batman logo is wrong
2. it can't make the batman signal, cause the light should not be in one direction

good idea, bad execution

hdizzle's picture
hdizzle
50 pencils

Where have you been Dynatop? That ad is for Batman Begins - as in the new one with Christian Bale. I think you'll find that logo is exactly the same as the movie it is promoting. Still unconvinced? http://batmanbegins.warnerbros.com/images/onesheet.jpg

As for your comment about not making the signal... They've done the same as what they do in the movie - a spotlight with a black bat over the top of it... like this http://moviesmedia.ign.com/batman/image/article/593/593997/batman_bats...

great idea, beautifully executed

primo_susto's picture
primo_susto
440 pencils

mr. dynatop, I think that "making" the batman logo at the clouds or in the roof of that light builging is NOT THE POINT!
all the information is not where the logo is made... is just there on the floor next to the ad

iT-iS-i's picture
iT-iS-i
1721 pencils

Don't get why everyone feels that this piece is so great, I mean this idea has been lying dormant ever since batman comics first came out, so this is basically an adaptation to the batman begins premier, it really can't be merited, it's not fresh, it's not an idea, it's just an adaptation...

iT-iS-i, like an upside down ! mark.

:: Put your ears against the ground so i can walk over what you heard::

54NN's picture
54NN
115 pencils

Mr. Dynatop is a Batman's fan, ja ja ja
it would have enchanted to me to make that work, I adore BATMAN, congratulations boys

54NN

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