TV2: Around the World in 80 Days
Brief:
Encourage media buyers to book ad space during TV2's Saturday night movie slot. This space had great audience numbers but an underwhelming level of interest from advertisers.
Solution:
We sent head TV buyers of key media agencies a rate card for the upcoming Saturday night movie, 'Around the World in 80 Days', inside a series of envelopes postmarked to show that the mailer itself had been around the world in 80 Days.
Results:
TV2's sales team were flooded with positive feedback about the direct mail piece, and more importantly, it sparked sales enquires. Within weeks every available space during the next six months of Saturday night movies sold out, which amounts to over $5 million NZD of revenue for our client.
Advertising Agency: SAATCHI & SAATCHI NZ, Auckland, New Zealand
Executive Creative Director: Mike O'Sullivan
Creatives: Tim Howman, Bex Radford
General Manager: Sonya Berrigan
Group Account Director: Jillian Stanton
Design: The Craftshop
8 comments
Fuckin' great.
"BRILLIANT" IS THE WORD
Cool!
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around the world in 80 days is good
but what the fuck does this have to do with ad space? or impact on consumers?
something wrong with this
that's what i'm wondering.
Well done - the dollars rolled in.
PS: makes you wonder how they'd encourage media agencies to book space for "Fanny by Gaslight"
And now a great ad. Come on! You can do it.
Fucking Gay