TV2: Around the World in 80 Days

Brief:
Encourage media buyers to book ad space during TV2's Saturday night movie slot. This space had great audience numbers but an underwhelming level of interest from advertisers.

Solution:
We sent head TV buyers of key media agencies a rate card for the upcoming Saturday night movie, 'Around the World in 80 Days', inside a series of envelopes postmarked to show that the mailer itself had been around the world in 80 Days.

Results:
TV2's sales team were flooded with positive feedback about the direct mail piece, and more importantly, it sparked sales enquires. Within weeks every available space during the next six months of Saturday night movies sold out, which amounts to over $5 million NZD of revenue for our client.

Advertising Agency: SAATCHI & SAATCHI NZ, Auckland, New Zealand
Executive Creative Director: Mike O'Sullivan
Creatives: Tim Howman, Bex Radford
General Manager: Sonya Berrigan
Group Account Director: Jillian Stanton
Design: The Craftshop

8 comments

Zemane's picture
Zemane
284 pencils

Fuckin' great.

"Talent is luck. The important thing in life is courage."

floydeepurple's picture
floydeepurple
349 pencils

"BRILLIANT" IS THE WORD

FlyingDogs's picture
FlyingDogs
968 pencils

Cool!

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Olafski001's picture
Olafski001
1193 pencils

around the world in 80 days is good
but what the fuck does this have to do with ad space? or impact on consumers?
something wrong with this

thirty6chambers's picture
thirty6chambers
1464 pencils

that's what i'm wondering.

Paul Eveleigh's picture
Paul Eveleigh
111 pencils

Well done - the dollars rolled in.

PS: makes you wonder how they'd encourage media agencies to book space for "Fanny by Gaslight"

Frits Harkema's picture
Frits Harkema
713 pencils

And now a great ad. Come on! You can do it.

Guest commenter's picture
Guest commenter

Fucking Gay

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