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Tulir - Centre for the prevention & healing of child sexual abuse: Flap
You need help.
Your child needs help.
To stop child abuse call.
Advertising Agency: JWT, Chennai, India
Creative Director / Copywriter: Senthil Kumar
Art Director: Sreekumar Ramachandran
Released: April 2007
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Comments
Well... um, my only comment is this: When I lift the skirt/shorts, what do I expect to see? Why would I even want to lift a child's clothing off? Won't that show that I have paedophile tendencies? Asides from that, I'd say the idea is on-point... I'm just worried about the impact.
Okay, kill me.
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Most times, worst enemies used to be best friends...
bad
Good idea to capture your target cuz only perverts would lift up the kids shorts. I don't think anyone else would feel comfortable doing it. I don't thinks its that effective because all the perverts I know wouldn't do that in public.
Nobody supposes that s/he will see nude parts of a kid. It seems like an ad. So I guess many people check under the 'cover' but I really dislike the copy. It should speak about that some men do it in real life to real girls/boys. (Your child may be in danger.)
an ineffectual tag that banks on people noticing that there's a flap on the poster, then lifting it (apparently to expose them as being perverts?) Are pedophiles supposed to be walking around, scratching at images of children so they can try to lift up their skirts? What kind of retarded premise is this?
I really, really dislike this. If I am sitting down eating dinner with my family and I notice there is a flap on my table mat on some kids bathing suit I would assume that I am *supposed* to lift it to understand the ad. And when I do, I am accused of being a pedophile. Maybe I am just naive but for all I know it is an ad for the latest and greatest swimming diaper for toddlers. That’s not a great example but I think it is an absurd trap. I usually don't like to write really poor reviews but this merits it.
I can't believe this.
bad...first, you are teasing them to open and then telling them that they're sick...because they opened it??!!
disgusting
i agree with mpindy and greysells, ...if i get a table mat and it has a flap i guess i'm supposed to lift it...why would they put a flap if you are not allowed to lift it..