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Try it on

Published/Aired: 
November 2006
Description: 

An ambient work made for a trendy shoe shop in Berne, the capital city of Switzerland. The ad was printed on paper and was distributed in a restaurant very near to the shoe shop. Our goal was to let the women "try" on the shoes during their lunch break. The name of the shoe shop and the address are written on the inner sole of the shoe.

Advertising Agency: LangGysiKnoll, Berne, Switzerland
Creative Director: Daniela Jakab
Art director: Stephan Wittwer
Copywriter: Lukas Schmid
Photographer: Guy Jost

Comments (18)

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Highest Rated

act's picture
act
Activity Score 535

johndoe's work must have been slammed couple of times a week. boohoo.

justpassingby's picture
justpassingby
Activity Score 1368

who wants to see a pair of shoes and feet while youre eating?

White Space's picture
White Space
Activity Score 86

No kidding.

Guilherme Bill Luz's picture
Guilherme Bill Luz
Activity Score 202

no in a restaurant, disgusting, how did they accept that?

shrp0103's picture
shrp0103
Activity Score 104

i know.....smelling shoes in ur plate, dsnt sound or looks gud to meeeeeeee//////.man?

ChuckNorris's picture
ChuckNorris
Activity Score 834

And they put female shoes on both sides of the table?
Is that like a lesbian only restaurant?

SCAM!(and a bad one)

popdistortion's picture
popdistortion
Activity Score 1592

A great example of wrong placement.

squirrely's picture
squirrely
Activity Score 316

Nice execution. Perhaps away to counter the issues you raised is to show male and female feet as well as different pairs of shoes. I really don't think seeing feet before you eat is really that gross. Common.

act's picture
act
Activity Score 535

squirrely are you one of these guys?

Creative Director: Daniela Jakab
Art director: Stephan Wittwer
Copywriter: Lukas Schmid
Photographer: Guy Jost

seeing feet on a table next to your food is gross. no matter how beautiful they are.

Mo's picture
Mo
Activity Score 648

It doesn't smell that fresh.This media placement has been used before. More than once I guess. :-\

anmy's picture
anmy
Activity Score 14

it is far from real life.would you like to see someone ugly foot
while eatging

Beatles's picture
Beatles
Activity Score 47

If the food is good then I will ignore the shoe, and the shoe shop.

Desi's picture
Desi
Activity Score 1052

It doesn't really work even if it is ok to have feet on the table. You need some distance between your hands and your feet. They could have put the shoes on the floor however.

the mighty ham's picture
the mighty ham
Activity Score 94

In switzerland feet are a delicacy.

johndoe's picture
johndoe
Activity Score 4

Oh c'mon, give me a break. This piece is nice. I check this website a couple of times a week and it makes me sick that most people always finds out bads things in all ads posted. You take advertising soooo seriously that it isn't fun anymore. Your comments only lead to boring, conventional and predictable advertising. Think about it!

thecharles's picture
thecharles
Activity Score 104

stop the gatoring. Its still unexpected to the general public, even if they don't like it, at least they will talk about it.

killdecd's picture
killdecd
Activity Score 2

if it put on the floor maybe the feel would not as disgusting as now on the table. think about it.

Pila's picture
Pila
Activity Score 177

??????

Pila

act's picture
act
Activity Score 535

johndoe's work must have been slammed couple of times a week. boohoo.

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