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Truck

Published/Aired: 
October 2007
1658
Description: 

As a Teaser to promote the launching of the new Peugeot 308, two vehicle-transport trucks circulated throughout the country, carrying three giant "308" logotypes, matching the size of the car; and the text "It's arriving!". The trucks stopped by the Peugeot dealers, enticing the curiosity of those passing by, and creating a rush of "word-of-mouth" about Peugeot's new car.

Advertising Agency: Torke Stunt, Lisbon, Portugal

Comments (6)

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brain123's picture
brain123
Activity Score 830

This one is nice.

natts's picture
natts
Activity Score 112

yeaap

klaussnow's picture
klaussnow
Activity Score 1675

I'd love to see that.

... its already been done...

sparkvisual's picture
sparkvisual
Activity Score 56

Awesome.

karinrosenqvist's picture
karinrosenqvist
Activity Score 6

Love it!

Rog's picture
Rog
Activity Score 6082

Yes.

>>>> That's not an ad. THIS is an ad.

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