16 comments

brookjohnston's picture
brookjohnston
296 pencils

Yikes.

Jotacef's picture
Jotacef
219 pencils

nice BTL, nice asociation with product!

grupax's picture
grupax
10 pencils
ERROR404's picture
ERROR404
770 pencils

this is way out of line in a country where "the apartheid" was. and bottom text is way too long, too ;)

Guest's picture
Guest

Nice association with the product. Yes it is riske but I'd imagine that was the intention... it'll certainly get people's attention. Quite clever if you ask me.

Guest's picture
Guest

very original, works 100% for the brand!

Guest's picture
Guest

This is so wrong.

silvertongue's picture
silvertongue
552 pencils

Using an iconic apartheid symbol to sell self-tan? Epic, catastrophic fail.

Guest's picture
Guest

It's amazing what white people in South Africa think is funny, or clever. Very insensitive. Offensive. And, it makes absolutely no sense.

Guest's picture
Guest

I'm a white South African and I do not find this to be funny or clever. In fact I'm shocked that such an offensive, insensitive piece of work was approved by the ECD, nevermind the client! Please do not generically judge a whole ethnic group of people based on one silly, thoughtless piece of work.

Guest's picture
Guest

this is fucking awesome Bernie, SIMPLE,CLEVER,RELEVANT TO CONTEXT AND BRAND, sorry other whites still wlk around with heads in the sand and thumbs in their arses...very cool work
RESPECT!
Dali

Guest's picture
Guest

Have you got your fucking head in the sand?!! How the hell is this relevant to context, or the brand for that matter. Even if you put the "apartheid" issue aside, all you left with is a really bad pun. Feels like this was pursued for it's shock value rather than "hey what an awesome idea".....

Guest's picture
Guest

I think this is great work

Guest's picture
Guest

oh dear

Guest's picture
Guest

The only thing that comes to mind with this ad, is a really sad time in SA history, the apartheid era. It's strange that some people take pride in reminding everyone of this... is this how the brand wants to sell product? The extent that agencies go to, to win awards is unbelievable..

Guest's picture
Guest

If you're gonna do scam, at least try make it good.

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