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Tropical Beer: The world's largest beach towel

Advertising Agency: Leo Burnett Iberia
Executive Creative Director: Chacho Puebla
Creative Directors: Francisco Cassis, Sergio Lobo
Copywriters: Francisco Cassis, Covadonga Díaz
Art Directors: Sergio Lobo, Emilia Bertola
Digital Creative: Fred Bosch
Chief Digital Officer: Alfredo Laguía
Creative Advisor: Tura
Digital Production Director: Víctor Moreno
Programmers: Luis Marcano, Horacio Panella
Project Manager: Felipe García
Account Director: Laura Gutiérrez, Asier García
Account Executive: Silvia Pérez
Event producer: Elena Zamorano

16 comments

Roger Keynes's picture
Roger Keynes
5498 pencils

Cool.
Guessing the Spanish (like the Aussie) beach culture would dig it.
Is the beer any good? ;)

Will Think for Salary

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Yeah great event and the beer doesn't have to be good to make a good ad ;-)

Guest's picture
Guest

Big idea =) Love it!

mvads's picture
mvads
60 pencils

"the only thing you cannot share online..."
great thought!

il loco's picture
il loco
252 pencils

i love the way they used facebook !

cmateo's picture
cmateo
74 pencils

really cool event!
actually, breaking the record is less important than turning virtual sharing into reality.
for me, that's the key... 9/10

Prime83's picture
Prime83
497 pencils

Good

Guest's picture
Guest

BIG TOWEL, BIG IDEA!

Guest's picture
Guest

That really cheered me up...

kashon's picture
kashon
13 pencils

good one... 3 cheers to the agency

regards

K@$H
Micro Marketing Professional
www.karanshetty.in

Guest's picture
Guest

muy chula la acción. enhorabuena¡

ichan's picture
ichan
80 pencils

wonderful idea... love it. now that's advertising.

VINICIUS SERPA's picture
VINICIUS SERPA
34 pencils

COOOOOOOOOOOL
congratulations

VERY NICEEEE

alexander_bickov's picture
alexander_bickov
3279 pencils

Great campaign

Homero's picture
Homero
21 pencils

Wish to had been there...

bluewhisper's picture
bluewhisper
3 pencils

Don't know what is interesting in this campaign. Just a towel? Just another bored excuse of party.

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