Tropical Beer: The world's largest beach towel
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Advertising Agency: Leo Burnett Iberia
Executive Creative Director: Chacho Puebla
Creative Directors: Francisco Cassis, Sergio Lobo
Copywriters: Francisco Cassis, Covadonga Díaz
Art Directors: Sergio Lobo, Emilia Bertola
Digital Creative: Fred Bosch
Chief Digital Officer: Alfredo Laguía
Creative Advisor: Tura
Digital Production Director: Víctor Moreno
Programmers: Luis Marcano, Horacio Panella
Project Manager: Felipe García
Account Director: Laura Gutiérrez, Asier García
Account Executive: Silvia Pérez
Event producer: Elena Zamorano
16 Comments
Cool.
Guessing the Spanish (like the Aussie) beach culture would dig it.
Is the beer any good? ;)
Will Think for Salary
Yeah great event and the beer doesn't have to be good to make a good ad ;-)
http://jackmancer.com/
http://twitter.com/jackmancer/
Big idea =) Love it!
"the only thing you cannot share online..."
great thought!
i love the way they used facebook !
really cool event!
actually, breaking the record is less important than turning virtual sharing into reality.
for me, that's the key... 9/10
Good
BIG TOWEL, BIG IDEA!
That really cheered me up...
good one... 3 cheers to the agency
regards
K@$H
Micro Marketing Professional
www.karanshetty.in
muy chula la acción. enhorabuena¡
wonderful idea... love it. now that's advertising.
COOOOOOOOOOOL
congratulations
VERY NICEEEE
Great campaign
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Wish to had been there...
Don't know what is interesting in this campaign. Just a towel? Just another bored excuse of party.