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Comments (13)

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Highest Rated

i_i's picture
i_i
Activity Score 185

i like it

eldeadevis's picture
eldeadevis
Activity Score 306

Cool!

Crisp One's picture
Crisp One
Activity Score 2005

put this by the "john" to encourage people not to plug up the damn thing.

MindDrift's picture
MindDrift
Activity Score 1170

It's not smart placement my opinion. The tree is not being reduced or anything. It remains the same size. Doesn't deliver the message.

efox5's picture
efox5
Activity Score 85

Done four years ago, and that one actually reduces.

i_i's picture
i_i
Activity Score 185

i like it

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

270,000 tree's, that's not much worldwide in my oppinion, not how they make it look. 6 billion people only 270,00 tree's.

CurryJ's picture
CurryJ
Activity Score 955

It's a great idea...but perhaps the headline should have been more hard-hitting. Maybe something like 'Without a tree, you may run out of toilet paper'. Thoughts, anyone?

================================================
I think; therefore I am

hal9000's picture
hal9000
Activity Score 192

This is a nice idea executed badly. Would be better if the tree trunk was on the ground.
But nice try.

Guest's picture
Guest

Hi all. Thanks for your feedback. A number of people have said that the layout / execution of the 'ad' was bad. I would like to point out that this wasn't an ad. It was an ambient media placement.

We had a wall-mounted tissue roll dispenser and people were using it indiscriminately. So we just put a wrap that looked like a tree trunk around the dispenser.

Since the dispenser was wall-mounted and there was no other way of placing it, placing the trunk on the ground - like hal9000 suggested - was not an option.

While the low resolution JPG on this website may not be clear, the actual 3D piece that was put up was of a much better quality - the piece looked like an actual trunk!

With regards to this being done 4 years ago, well - honestly, we did not know about it till one of you pointed out. And yes, that one does 'reduce' as the tissues are being used up. This execution doesn't reduce. But then this is a different way of executing it, right?

Anyway, glad to see so many posts. It is always nice to hear constructive feedback. Thanks again, guys!

DDB, Oman.

Guest's picture
Guest

good concept. sad layout

Guest's picture
Guest

really good

the_lizard_king's picture
the_lizard_king
Activity Score 1257

It is absolutely normal for an agency to have a few great campaigns and a few that suck... I really don't understand why is DDB getting so personal about everyone's comments? Why not simply accept that the campaign was a bomb and it sucked big time! There is always a new client and another day in every agency!!! Peace!

And then GOD said...
Let there be creativity!!!

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