Treat Every Environment Special (Trees): Stick & Save
Cannes Lions 2007 Direct Gold Winner
Advertising Agency: Arc Worldwide, Kuala Lumpur, Malaysia
Executive Creative Directors: Yasmin Ahmad, Tan Kien Eng
Art Directors: Jaideep Mahajan, Yoong Seow Fong
Copywriters: Pauline Feliciano, Ha Wei Na
Production Manager: Ong Chee Hin
Client Servicing: Jaideep Mahajan
9 Comments
Wow, very creative. Self-perpetuating advertising. In a way, it's a bit like online viral marketing. The photocopiers have become "infected" and are spreading the message around with every document that is copied. That's great thinking!
Jeff
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TopCreatives, the premier online community for creative pros.
Nice. Very.
C
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http://cc-portfolio.blogspot.com
http://www.selectiveamnesia.org
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C
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http://cc-portfolio.blogspot.com | http://www.selectiveamnesia.org | http://www.flickr.com/photos/ravages
very very very :)
doubtless a great medium.
but when i'm photocopying something i usually don't want something else printed on it and i'd probably throw away the single printed on sheet (or the whole stack) with this line on it, remove the sticker and restart.
another wow idea.
very creative! love it!
* it's not how good you are. it's how good you want it to be *
If it would´ve been of any other client I think it would´ve been really tasteless, but this is very very nice. Two thumbs up!
Great great great. Perfect. ;)
Genius.