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Treat Every Environment Special (Trees): Stick & Save

Treat Every Environment Special (Trees): Stick & Save
Your rating: None Average: 10 (2 votes)

Cannes Lions 2007 Direct Gold Winner

Advertising Agency: Arc Worldwide, Kuala Lumpur, Malaysia
Executive Creative Directors: Yasmin Ahmad, Tan Kien Eng
Art Directors: Jaideep Mahajan, Yoong Seow Fong
Copywriters: Pauline Feliciano, Ha Wei Na
Production Manager: Ong Chee Hin
Client Servicing: Jaideep Mahajan

Comments

TopJeff's picture 487 pencils

Wow, very creative. Self-perpetuating advertising. In a way, it's a bit like online viral marketing. The photocopiers have become "infected" and are spreading the message around with every document that is copied. That's great thinking!

Jeff

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TopCreatives, the premier online community for creative pros.

restless_r's picture 266 pencils

very very very :)

addyhoch10's picture 2603 pencils

doubtless a great medium.
but when i'm photocopying something i usually don't want something else printed on it and i'd probably throw away the single printed on sheet (or the whole stack) with this line on it, remove the sticker and restart.

deep_tracy's picture 501 pencils

another wow idea.

itch's picture 810 pencils

very creative! love it!

* it's not how good you are. it's how good you want it to be *

Joe76's picture 782 pencils

If it would´ve been of any other client I think it would´ve been really tasteless, but this is very very nice. Two thumbs up!

WhereIsMyBackPay's picture 179 pencils

Great great great. Perfect. ;)

adman.king's picture 51 pencils

Genius.

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