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Trash cans

Published/Aired: 
May 2006
Description: 

Café Brazil, Auckland's most awarded caffeine dispensary, recently caused a stir with a bold ambient campaign.

Trash cans for a block either side of the café on K Road were dressed up as giant takeout coffee cups, complete with oversized wooden stirrers. Authentic-looking cardboard cup holders featured the message 'Coffee taste like crap?' An arrow pointed up the road towards "Brazil, K Road's best."

By sheer coincidence, one of the specially-dressed trash cans happened to be outside a branch of Starbucks. Staff from the star-spangled champion of good coffee failed to see the humor involved - and shredded the offending material before stamping it into the trash can.

Client: Café Brazil
Advertising Agency: Draft New Zealand
Creatives: Tony Clewett and Rob Banks
Account service: Martin Scragg

Comments (2)

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Highest Rated

raavigeorgian's picture
raavigeorgian
Activity Score 2444

boldness of the idea gets it where it intends to be

thenewguy's picture
thenewguy
Activity Score 127

"Coffee taste like crap?" actually implies "does." It omits it because it's a casual question. I think it's a good campaign. Of course they can always be better, but, sticking one outside a Starbucks, great humour.

raavigeorgian's picture
raavigeorgian
Activity Score 2444

boldness of the idea gets it where it intends to be

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