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Car carrier truck

Agency: 
Published/Aired: 
November 2010

Ambient advertisment created by Ageisobar, Brazil for Trânsito Amigo, within the category: Public Interest, NGO.

This can be your next vehicle if you drink and drive.

Comments (23)

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Highest Rated

riyelam's picture
riyelam
Activity Score 366

Don't you think if one see it on real they will first think a wheel chair delivery van shifting wheel chairs from factory to distributor, and if that happens then they will not pay attention anymore what is written or not, but in a glass coverd bus they will pay attention.

Guest's picture
Guest

impressive

riyelam's picture
riyelam
Activity Score 366

Cool. Could be better if that was an actual bus with wheel chairs instead of chairs. That would create more buzz.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

1+. This, or something similar with more impact. This is a solid but not 'great' yet.

Guest's picture
Guest

i don't think its good for that idea
but maybe for another related idea

Ads.chinaSMACK's picture
Ads.chinaSMACK
Activity Score 271

A goof idea, but not a great one. The consequences of drink driving are a lot worse than just personal injuries, i.e. you could kill someone, loss of licence, etc,,,
This campaign needs more impact.

Advertising @ chinaSMACK
http://advertising.chinasmack.com

MichaelJohnJ's picture
MichaelJohnJ
Activity Score 38

Killing someone else is worse, but I don't think losing your licence is worse than ending up in a wheelchair...

Shingo's picture
Shingo
Activity Score 408

good idea here

RicardoOliveira1987's picture
RicardoOliveira1987
Activity Score 65

I am very happy to give my first 10

Blog: webfreshquinhas.posterous.com
Twitter: RSPOliveira

RG's picture
RG
Activity Score 184

Strong. Specially because in Brazil we'll see a lot of these trucks to deliver the cars to the retailers. Good luck on the awards!

RG

LeeHarvey's picture
LeeHarvey
Activity Score 3045

In most cases the drivers recover but their victims end up in a wheelchair. Still 7/10.

Dzsoi's picture
Dzsoi
Activity Score 8467

This can be? You mean the truck? I would say "One of these can be your next vehicle..."
But I like it. I feel myself too small to judge the effectiveness.

morse's picture
morse
Activity Score 17691

Very nice idea. Very expensive too.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

Really impressive.

Guest's picture
Guest

i get to drive a truck with wheelchairs on it if i drink and drive? cool.

Rastamathamba420's picture
Rastamathamba420
Activity Score 251

yeah! It's a winning promo! :D if you drink and drive can have a truck in front of your house and the wheelchairs if for quick racing aganist your drunks friends! :D

Rastamathamba420's picture
Rastamathamba420
Activity Score 251

funny point of view... but I'm sorry, I will make an appointment about ad.... This a great idea, maybe expensive but great idea. Congratulations!

monsieurange's picture
monsieurange
Activity Score 520

Perfect!!

Janae's picture
Janae
Activity Score 385

i would say, more people die than get into a wheel chair by a car accident.
a pimped coffin with wheels is black humor, but its more realistic.

Guest's picture
Guest

tranza

Guest's picture
Guest

The bus option is also a good idea.

Guest's picture
Guest

The bus idea is not good. If you are riding the bus chances are you don't have a car to drink and drive. At least in Brazil, that's true.

daloprete's picture
daloprete
Activity Score 50

The bus idea dont work. If you get the bus, you maybe dont have a car, if you have one, then yoy dont drink and drive...

riyelam's picture
riyelam
Activity Score 366

Don't you think if one see it on real they will first think a wheel chair delivery van shifting wheel chairs from factory to distributor, and if that happens then they will not pay attention anymore what is written or not, but in a glass coverd bus they will pay attention.

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