Trânsito Amigo: Car carrier truck
This can be your next vehicle if you drink and drive.
Watch the making of movie as well.
Advertising Agency: Ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Cristiano Rodrigues, Tales Lima, Fuku, Henrique Mattos
Copywriters: Charles Faria, Daguito Rodrigues
Published: November 2010
23 comments
impressive
Cool. Could be better if that was an actual bus with wheel chairs instead of chairs. That would create more buzz.
1+. This, or something similar with more impact. This is a solid but not 'great' yet.
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i don't think its good for that idea
but maybe for another related idea
A goof idea, but not a great one. The consequences of drink driving are a lot worse than just personal injuries, i.e. you could kill someone, loss of licence, etc,,,
This campaign needs more impact.
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Killing someone else is worse, but I don't think losing your licence is worse than ending up in a wheelchair...
good idea here
Ahmed Bahaa
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I am very happy to give my first 10
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Strong. Specially because in Brazil we'll see a lot of these trucks to deliver the cars to the retailers. Good luck on the awards!
RG
In most cases the drivers recover but their victims end up in a wheelchair. Still 7/10.
This can be? You mean the truck? I would say "One of these can be your next vehicle..."
But I like it. I feel myself too small to judge the effectiveness.
Very nice idea. Very expensive too.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
Really impressive.
i get to drive a truck with wheelchairs on it if i drink and drive? cool.
yeah! It's a winning promo! :D if you drink and drive can have a truck in front of your house and the wheelchairs if for quick racing aganist your drunks friends! :D
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funny point of view... but I'm sorry, I will make an appointment about ad.... This a great idea, maybe expensive but great idea. Congratulations!
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Perfect!!
i would say, more people die than get into a wheel chair by a car accident.
a pimped coffin with wheels is black humor, but its more realistic.
http://jana-eger.com/illustration.html
tranza
The bus option is also a good idea.
The bus idea is not good. If you are riding the bus chances are you don't have a car to drink and drive. At least in Brazil, that's true.
The bus idea dont work. If you get the bus, you maybe dont have a car, if you have one, then yoy dont drink and drive...
Don't you think if one see it on real they will first think a wheel chair delivery van shifting wheel chairs from factory to distributor, and if that happens then they will not pay attention anymore what is written or not, but in a glass coverd bus they will pay attention.