Trânsito Amigo: Car carrier truck

This can be your next vehicle if you drink and drive.

Watch the making of movie as well.

Advertising Agency: Ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Cristiano Rodrigues, Tales Lima, Fuku, Henrique Mattos
Copywriters: Charles Faria, Daguito Rodrigues
Published: November 2010

23 comments

Guest's picture
Guest

impressive

riyelam's picture
riyelam
370 pencils

Cool. Could be better if that was an actual bus with wheel chairs instead of chairs. That would create more buzz.

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

1+. This, or something similar with more impact. This is a solid but not 'great' yet.

Guest's picture
Guest

i don't think its good for that idea
but maybe for another related idea

Ads.chinaSMACK's picture
Ads.chinaSMACK
271 pencils

A goof idea, but not a great one. The consequences of drink driving are a lot worse than just personal injuries, i.e. you could kill someone, loss of licence, etc,,,
This campaign needs more impact.

Advertising @ chinaSMACK
http://advertising.chinasmack.com

MichaelJohnJ's picture
MichaelJohnJ
38 pencils

Killing someone else is worse, but I don't think losing your licence is worse than ending up in a wheelchair...

Shingo's picture
Shingo
406 pencils

good idea here

RicardoOliveira1987's picture
RicardoOliveira1987
65 pencils

I am very happy to give my first 10

Blog: webfreshquinhas.posterous.com
Twitter: RSPOliveira

RG's picture
RG
184 pencils

Strong. Specially because in Brazil we'll see a lot of these trucks to deliver the cars to the retailers. Good luck on the awards!

RG

LeeHarvey's picture
LeeHarvey
3045 pencils

In most cases the drivers recover but their victims end up in a wheelchair. Still 7/10.

Dzsoi's picture
Dzsoi
6312 pencils

This can be? You mean the truck? I would say "One of these can be your next vehicle..."
But I like it. I feel myself too small to judge the effectiveness.

morse's picture
morse
16385 pencils

Very nice idea. Very expensive too.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

Really impressive.

Guest's picture
Guest

i get to drive a truck with wheelchairs on it if i drink and drive? cool.

Rastamathamba420's picture
Rastamathamba420
251 pencils

yeah! It's a winning promo! :D if you drink and drive can have a truck in front of your house and the wheelchairs if for quick racing aganist your drunks friends! :D

Rastamathamba420's picture
Rastamathamba420
251 pencils

funny point of view... but I'm sorry, I will make an appointment about ad.... This a great idea, maybe expensive but great idea. Congratulations!

monsieurange's picture
monsieurange
520 pencils

Perfect!!

Janae's picture
Janae
385 pencils

i would say, more people die than get into a wheel chair by a car accident.
a pimped coffin with wheels is black humor, but its more realistic.

Guest's picture
Guest

tranza

Guest's picture
Guest

The bus option is also a good idea.

Guest's picture
Guest

The bus idea is not good. If you are riding the bus chances are you don't have a car to drink and drive. At least in Brazil, that's true.

daloprete's picture
daloprete
50 pencils

The bus idea dont work. If you get the bus, you maybe dont have a car, if you have one, then yoy dont drink and drive...

riyelam's picture
riyelam
370 pencils

Don't you think if one see it on real they will first think a wheel chair delivery van shifting wheel chairs from factory to distributor, and if that happens then they will not pay attention anymore what is written or not, but in a glass coverd bus they will pay attention.

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