Transavia.com: After rain...

After rain...

Holland has had the wettest summer in centuries. But as we all know, after rain there's always sunshine. Nevertheless the frame is filled with rainwater (that's what we fake...)

Advertising Agency: Y & R notjustfilm
Creative Directors: Edward Romunde
Art Director: Edward Romunde
Copywriter: Robert den Bremer
Illustrator: Martijn de Jongh
Photography: Stock

8 comments

Guest's picture
Guest

Looks like somebody made his first poster in photoshop to me...

Guest's picture
Guest

Is it really filled up with water? if not, who cares...

volumen's picture
volumen
330 pencils

i don't believe that was realized. it looks like photoshop sketch before client visit.

ultraboon222's picture
ultraboon222
220 pencils

He even admitted to Photoshopping the water in. Let's take a real picture so we can see what it looks like in real life.;

~~~~~~~~~~

Too many cooks in the kitchen....

LeeHarvey's picture
LeeHarvey
3045 pencils

Dear ultraboon, the water was printed on the poster, the clue is that the poster is always in a frame, and now it looks like there's water in the frame. The only photoshopping that was done was removing the shadows and reflections on the glass...

everartz's picture
everartz
7611 pencils

primitive...

| Everartz |

Guest's picture
Guest

Boooooooooooooooooring

Mecajet's picture
Mecajet
116 pencils

I wish it was real water. Actually i wish it was beer. Actually, I wish this ad was a cold beer in my fridge so I could drink it. then i would looooooove it.

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