Tramontina: Eggs
Nothing sticks on it.
Advertising Agency: Reskala y Asociados, México City, Mexico
Creative Director: Joan Cordoves
Art Directors: Enrique Guzmán
Copywriters: Joan Cordoves
Released: October 2008
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44 Comments
coooool
hummmm... interesting.
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http://comunique9.blogspot.com
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Comunique9
Esta pieza no puede ser más lineal... Quieren comunicar que nada se le pega a un sartén y sólo pusieron comida sobre el sartén. No tiene vuelta, no tiene un diferencial, no tiene concepto y además no provoca sorpresa. Además no es un ambient!!!
looser.
Me puedes explicar ¿Porqué es lineal?
Me puedes explicar ¿Porqué es lineal?
Excelente!
Brilliant!
http://jazarah.net/
Brilliant use of medium... but the idea's not new. I still dig it though...
Now... inspire me!
Okay, while the idea's nice, let's see a show of hands: how many folks here actually know what goes into magazine print production and why this ad would be nearly impossible to do?
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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"
Looks like a seperate insert which means you have to buy 4 pages minimum, so I guess you're right Sean.
Not quite, but close. You can do a one-page insert, but it goes in during the bindery process, which ends with the three sides getting trimmed for clean edges. Put a fold at the top of your insert, and chances are it'll get trimmed right off. That's why the cologne and perfume inserts are short-folded.
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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"
Maybe they print the insert apart from the magazine and glue it to the back of the fold. maybe i dont know, but youre right when the cutter would trim it from the magazine.
"Keep it as simple as you can"
Infact i feel like asking Seanmartin... "How long have you been working in advertising? Haven't you heard of innovative media? Which part of the world are you from?
awwwww....whats wrong pissy pants :-(
Calling an ordinary magazine ad 'innovative', that's what's wrong with mr. Positive Pissy Pants...
double post...my bad
Yeah, I've heard of innovative media. I've also heard of gimmicks, which is where this comes from. It's also from the distant land of Havent a Clue, which I gather is your stomping grounds.
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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"
LOL
10/10!!!!!!!!!
:::MARK3R:::
esta buenisimoooo !!!! jajajaja ffelicitaciones al directopr creativo
se hizo en puerto rico para un aceite de cocinar
this seems very familiar... i remember an ad where there was a cutout of an egg slipped in between a magazine not too long ago
Brilliant excellent, congratulations to the Creative Director!!!
Simple and good use of print.
-Natalie
http://www.nataliemarion.com
I'm certain that I've seen this ad done about 4 years ago......I think it was for Tefal frying pans? There was an execution with an egg that sat in the page like a bookmark.
Awesome work!!!
I'll give this version an F and the original that was done and in the books a couple years ago an A. Great rip-off job. I feel like when you copy something you should at least change the type of food. It was an egg that was loose sitting on the page so when you open it the egg slides off into your lap.
ESTA MUY INGENIOSO ADEMAS LA TOMA FOTOGRAFICA MARCA UNA EFECTO DE INITERES YA QUE EL HUEVO FLOTANTE (SOLAPA ) DA LA APARIENCIA DE NO PEGARSE Y LOGRA SU COMETIDO INFORMAR QUE LA SARTENE NO SE LE PEGA NADA NI EL HUEVO EN LA MISMA REVISTA JEJE BINE LOGRADO MUCHACHOS FELICICDADES LALO SIGUE ADELNATE
Para mi cumple con 3 cosas importantisimas:
Simple, directo y creativo.
super ingenioso...como cambian los tiempos! felicidades al director creativo! que adquisición mas buena y acertada tuvo la agencia.
Eres grande lalo!!!! Me inspiras.
Brilliant.
felicidades!!!
a los diseñadores, porque el trabajo es tripartita y así mismo
me parece que cumple con la teoría de Vitruvio:
1.- es útil
2.- es estético y
3.- es seguro.
Me provoca y me genera curiosidad, yo quiero una.
Atte. ADRIVETTEZUSOL.
Oye Eduardo a quién inspiras????
te recuerdo que eres casado.
Este comentario es mucho más creativo que la misma pieza (me refiero a lo último del comentario).
Esta pieza no puede ser más lineal... Quieren comunicar que nada se le pega a un sartén y sólo pusieron comida sobre el sartén. No tiene vuelta, no tiene un diferencial, no tiene concepto y además no provoca sorpresa.
this very execution has been done before. in a magazine.
Very good!!!!
WOW, VERY SMART!!!
IS NOT AN AMBIENT
ALMOST CANNES!!!
i like a lot!!!!
NOT ORIGINAL idea! saw it in an award annual book 2006!
whick book?
www.joancordoves.blogspot.com
very good creativity used.Brilliant excellent, congratulations to the Creative Director!!!
http://www.seguroahora.com/