Description
AIS Stronglas™ is a very high grade tempered glass that is several orders of magnitude stronger than ordinary glass. To highlight this benefit in a larger than life way, a Stronglas sheet was attached to the buffer stops at the end of tracks at major railway terminals in Mumbai. By implying that the glass is strong enough to stop an oncoming train, the product benefit was dramatised.
This professional campaign titled 'Train Stopper' was published on April 09, 2007. This Ambient medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted about 17 years ago.
Credits
Advertising Agency: Brand David Communications, Mumbai, India
Creative Director: Josy Paul
Art Director: Sandesh Mangaonkar
Copywriter: Jigar Fernandes
Photographer: Ashish Vaidya
