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Train Stopper

Published/Aired: 
April 2007
Description: 

AIS Stronglas™ is a very high grade tempered glass that is several orders of magnitude stronger than ordinary glass. To highlight this benefit in a larger than life way, a Stronglas sheet was attached to the buffer stops at the end of tracks at major railway terminals in Mumbai. By implying that the glass is strong enough to stop an oncoming train, the product benefit was dramatised.

Advertising Agency: Brand David Communications, Mumbai, India
Creative Director: Josy Paul
Art Director: Sandesh Mangaonkar
Copywriter: Jigar Fernandes
Photographer: Ashish Vaidya

Comments (22)

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Highest Rated

jungleraven's picture
jungleraven
Activity Score 291

idea is kool...strong positioning...

picturejockey's picture
picturejockey
Activity Score 658

Well if this is so, maybe they should make the trains of this material. They will look a lot more sexier and will be very helpful in avoiding the tragedies like the one we had in August last year.

http://www.picturejockey.com

kre8's picture
kre8
Activity Score 989

haha.
this never happened.
average idea.
average photoshop.

Marco2006's picture
Marco2006
Activity Score 37

maybe you should see the photo properly mate. See the details.

hang-the-dj's picture
hang-the-dj
Activity Score 1262

Not sure that trains actually hit those things though. Do they? Not sure if that matters.

juliangray's picture
juliangray
Activity Score 987

they dont unless something is wrong. is a safety mesaure, thats why the benefit is even more dramatized.

its kinda a superman ad!

hang-the-dj's picture
hang-the-dj
Activity Score 1262

Aah, that makes it way better. Thanks.

pinkusfloydus's picture
pinkusfloydus
Activity Score 90

Good work from David again.

kalpesh78's picture
kalpesh78
Activity Score 2578

hey.. thats a nice idea.

ideas....30 minutes nahi toh free.

Quirky's picture
Quirky
Activity Score 8

Superb! Also in sync with tvc for same brand that ran in India.

buy by bye's picture
buy by bye
Activity Score 544

awesome idea, but jsut how many people would see it?

i travel by train and i never look at the 'train stopper' side..

dunno..

but still its an original thought and respect to that!

besoz's picture
besoz
Activity Score 48

awesome idea i love it

B128's picture
B128
Activity Score 392

Sorry, doesn't works for me as we all know it would shatter like a bad cracked egg.
Another thing is why do you need the glass and the buffer stops at the same time? I thought one would replace the other.

Marco2006's picture
Marco2006
Activity Score 37

Quite cool...it won a silver at the asia pac adfest..

Fallon's picture
Fallon
Activity Score 108

Great stuff.

Fallon's picture
Fallon
Activity Score 108

Almost all passengers (unless their blind) will see this.
And yes the train does hit it when it moves into a station. Way to go.

Punch's picture
Punch
Activity Score 612

Un vidrio capaz de soportar la velocidad de un tren??????.

Acaso el tren no se detiene antes de llegar al vidrio?. Si es asi, entonces el beneficio
nunca queda demostrado. Si el tren intentara pasar el vidrio el concepto quedaria
completamente cerrado.

No funciona para mi.

"no silencies lo que no sabes expresar".

whitespace's picture
whitespace
Activity Score 1953

Ah... great demonstration ad. Don't think the train smashes into it though... by the time it is there the speed should be very slow.

kaj's picture
kaj
Activity Score 11

wow....great way to show the toughness of a glass...

Rog's picture
Rog
Activity Score 6082

Kewell.

>>>> That's not an ad. THIS is an ad.

Rog's picture
Rog
Activity Score 6082

Like this idea.
Love guerilla stuff.
Scammed or 'shopped, this is cool.

>>>> That's not an ad. THIS is an ad.

ooops's picture
ooops
Activity Score 448

a bit extreme
but the idea is nice

jungleraven's picture
jungleraven
Activity Score 291

idea is kool...strong positioning...

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