Advertising Agency: Clemenger BBDO, Wellington, New Zealand
Executive Creative Director: Philip Andrew
Creative Director: Mark Harricks
Art Director: Scott Henderson
Copywriter: Dan Moth
Agency Producer: Scott McMillan
Account Manager: Jill Bainbridge
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27 Comments
Love it. Great work.
"Sex sells. Truth even better."
A friend
superb!
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*the best skate/snow/surfing videos and pictures.
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xcellent!
very good idea , escellent work.
simple and effective
good one
Early to bed, early to rise, work like hell and advertise
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
Would be great if you axed the 'too many didn't' line.
It doesn't need it and works better when you let people figure it out for themelves.
We're going to need more lube.
oooh yes. That would make it even better. :)
I normally agree with that type of comment. Don't say what you're showing, it's redundant, right?
But with this particular piece, I really don't mind the second line at all. Matter of fact, "because" of that line, the message becomes a bit more emotional and hard-hitting.
This is a brilliant piece of communication. With SO many so-called "fake" and insignificant ambient/guerrilla ads out there recently, this stands high above all the rest.
I'm almost certain that this will pick up numerous awards, but more importantly, I really hope the general public appreciates this type of work when they see it...
Hmm. Looking at it again perhaps you're right.
We're going to need more lube.
...fantastisch!!!!!!!!! - fantastic - superb !
Maybe you can help me.I'm looking at the picture but I can't find the clue of it. Maybe the symbol of the 4 vertical lines with one crossing them must tell me something, but it does't! Which symbol is it? Maybe in Italy we don't use it so... :)
thanks
It's not really a symbol, it's a counting technique. When you count (days, or in this case deaths) you draw one line per number. When you reach the fith you cross the four others, and you start over again. That way it's easier to keep track of how many decimals you've counted. (you've probably seen it in prison movies, where the prisonner count's the days he's been in, by scratching a line in the wall).
Great ambient, btw.
Thank you very much. I thought there was a relation between this ad and counting days in jail but I couldn't go further. So as you can count days you can count lives, it's not immediate for me! :)
Martha
Martha ter Horst
... scat job?
Urgghh!? Scat? that reminds me of a movie Ihad th misfortune of seeing when I was in Berlin, I didn't watch for long, once it became apparent what was going on.
We're going to need more lube.
I wish I've had the idea! dammit!!!!! POWER LAAAA
clap. I wish I've had the idea!
Please stop copying all the ads from www.bestadsontv.com.
In the last two weeks you have copied at least 30, including this one from Clemenger BBDO, Wellington. They sent it exclusively to us.
Get over yourself! It's piece of communication meant to be shared. Especially true of a life saving public service message. I guarantee neither the agency nor the client doesn't mind the ad being passed along. And I'm never going to vist your site because you have a stupid selfish attitude about this sort of thing. Didn't your Mum teach you to share?
我非常同意楼上的观点。did't your mum teach you to share?
Creepy, black humour. Bang on, Clems.
>>>> That's not an ad. THIS is an ad.
yeah very creepy, this just underlines the fact that the simple ideas are the best.
Let me guess...
The creatives went to the station, they soaked in the sights and sounds, they bought a Coke, Pepsi or longneck for that matter, opened it. The sound of the bubbles escaping for the first time triggers brain stimulation, they take a sip, look down onto the tracks and there you have it ding!
Well done Clems, G'day Rog!
Woah, Ryser! Freak me out.
>>>> That's not an ad. THIS is an ad.
superb!
This should be done in Bombay. Everyday about 10 people die here while crossing tracks and no I am not exaggerating, the average is indeed 10 people according to a daily.
http://www.navinharish.org
http://www.navinharish.org
Do you not call it Mumbai now?
We're going to need more lube.
counting AGAIN