Toys'R'Us: Garbage truck

I like this a lot. My little guy is always yelling from the back seat, "Mama, look!! TRUCK!!!" Now those trucks he has me looking at could remind me that I could bring the joy home thanks to Toys 'R Us.

Parents...we are such suckers!

Not bad, but why doea the yellow sticker look so dirty or greasy?

Exactly the same idea for Fun Mega Toys won a silver at the Clio Awards 2005. By LDV / Red Cell Antwerp. I don't understand why this execution wins so many awards this year.
Anyway, nice idea. But this execution looks like a photoshop-fake to me.

After many hours brainstorming for the company Toys R us we as a team had come to a creative dead end.
How do you sell toys to children?
then suddenly it hit me like a bolt of lightening!
we could spend our advertising budget in traditional print based media like glossy magazines!
chirldren are bound to stubble across such adverts in FHM or cosmo. The parents un be-known to them buy these magazines, sometimes they leave them under coffee tables or in toilets. At some point a child is bound to flick through the magazine. children are naturally curious. they see the ironic humor of the advert, the advert's strength remains in the child's mind, suddenly he is out shopping with his mother and spys a toy truck... he wants one obviously.
these ideas and concepts never get stale or boring, infact it doesn't matter how many times you see the visual scale joke used it almost feels like the first time you see Lee Evans play live on stage when he was 20. It's funny, it's clever' it gets the viewer excited and interested. the viewer wants to know more about wht the sticker is SO BIG! once this happens then you've got them eating out the palm of your hand.
this advert is like a silk glove soaked in honey surrounded by hungry children.

I hear the distant sound of a comically oversized yellow pencil being sharpened.

Haha....Arthur I like the way you put your comments. Really smart. :-)

Arthur: here's the problem you have, it's a really big one at that.

Just because you say it, doesn't make it true:

"these ideas and concepts never get stale or boring, infact it doesn't matter how many times you see the visual scale joke used it almost feels like the first time"
Sorry, doesn't feel like the first time, I was thinking or how many times I've actually seen it done.

"it's clever it gets the viewer excited and interested."
Sorry, It can only be clever once, after that it's a copy of clever. Which isn't clever at all now is it.

The campaign isn’t that bad, however that is because someone really clever came up with the idea long ago, and other’s including you are borrowing it and copying it. yes indeed it is a clever idea,

the thing that makes me Ill is your attempt to make it yours by simply saying it is:

“After many hours brainstorming for the company Toys R us we as a team had come to a creative dead end.”
“then suddenly it hit me like a bolt of lightening!”

What you meant to say is that it hit you like a bolt of lighting after remembering the work that someone else had done.

what's a garbage truck got to do wth toys??? do u mean that toys are garbage heaps? cant understand...someone explain please

Oh my god, this is really clever, a street campaign would be sick!!!!!

Playfull! I love it! i feel like 8 again

Arthur, A child would see the ironic humour? Hmm, is the kid from mensa? If so wot the heck would he want with a toy truck. Nice concept though but then again how many kids want a toy garbage truck?

who's arthur? i dont see his names on the credits. And if arthur was involved he'd know the campaign was for outdoor...