Toys 'R' Us: Taxi
.preview.jpg "Toys 'R' Us: Taxi")
Agency: Grey, Hong Kong
Creative Directors: Torsten Pollman, Florian Meimberg, Todd McCracken, Keith Ho, Paul Chan
Copywriters: Torsten Pollman, Claudia Meimberg, Paul Chan
Art Directors: Florian Meimberg, Joe Harris, Todd McCracken
Photographers: Paul Jones, Jonathan Wong
.thumbnail.jpg "Toys 'R' Us: Red Cross van")
.thumbnail.jpg "Toys 'R' Us: Chopper")
7 Comments
This would never be allowed in the UK, as it suggests this car (or another similar one) is only $14.90 at Toys R Us.
Okay, the brand gives it away, but legally I wonder if this could be used. I don't know about Hong Kong though.
It's an interesting use of ambient media, which I guess is the point.
don't you think that some of these are prints?
nice.
again ? .....old idea..
http://adsoftheworld.com/media/ambient/toysrus_garbage_truck
imation2, i agree...that's what i thought at first too. but then i noticed the creatives involved on the original campaign are involved on this too, so fair play.
i guess they're just extending the campaign for their client.
Hats off to them - cos the ideas big, don't you think ?
This taxi execution is okay, but i prefer some of the other ones. They feel bigger.
nice idea. just love it.
Simple and staright to the point. Creative use of ambience media.
Most times, worst enemies used to be best friends...