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Toyota RAV4: Outdoor website

The new Toyota RAV4 is built for the guys who spend their weekends hiking and cycling, and not behind their computer screens surfing the net. That’s why it made perfect sense to actually take the website to them, and let them explore the new RAV4 in their adventure environment. So, using their mountain bike as a cursor, they navigated their way through a website that didn’t just look like the online version, but acted like it
too.

Advertising Agency: HelloComputer, South Africa

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4 comments

monoliz's picture
monoliz
1326 pencils

simply great

Elson Miguel's picture
Elson Miguel
110 pencils

Different.

josskippy's picture
josskippy
9 pencils

Nice idea, but I'm wandering who's been participating to this event / who's been exposed to this campaign ?

Ken Foggygraveland's picture
Ken Foggygraveland
79 pencils

I totally agree with you on this, but it is still quite a fresh idea to me.

Wholey moley,
Ken T.

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