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Outdoor website

Agency: 
Published/Aired: 
July 2013
Description: 

The new Toyota RAV4 is built for the guys who spend their weekends hiking and cycling, and not behind their computer screens surfing the net. That’s why it made perfect sense to actually take the website to them, and let them explore the new RAV4 in their adventure environment. So, using their mountain bike as a cursor, they navigated their way through a website that didn’t just look like the online version, but acted like it
too.

Advertising Agency: HelloComputer, South Africa

Comments (4)

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Highest Rated

Ken Foggygraveland's picture
Ken Foggygraveland
Activity Score 79

I totally agree with you on this, but it is still quite a fresh idea to me.

Wholey moley,
Ken T.

monoliz's picture
monoliz
Activity Score 1304

simply great

Elson Miguel's picture
Elson Miguel
Activity Score 110

Different.

josskippy's picture
josskippy
Activity Score 9

Nice idea, but I'm wandering who's been participating to this event / who's been exposed to this campaign ?

Ken Foggygraveland's picture
Ken Foggygraveland
Activity Score 79

I totally agree with you on this, but it is still quite a fresh idea to me.

Wholey moley,
Ken T.

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