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Less hot air

Agency Network: 
Published/Aired: 
October 2008
Description: 

In America, the expression "full of hot air" means you're lying. Also, hot air can make balloons rise (although helium is generally used for small balloons). Our non-floating balloons, attached to
all the cars in the dealership, is our attempt to demonstrate honesty.

Other additional credits: Executive Creative Director: Dave Newbold

Ambient advertisment created by Richter7, United States for Toyota, within the category: Automotive.

Advertising Agency: Richter7
Creative Director / Copywriter: Gary Sume
Art Director: Hunter Sebresos
Production Manager: Cynthia Griffin

Comments (14)

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Guest's picture
Guest

'less' hot air means that there is some left?

BulbheaD's picture
BulbheaD
Activity Score 254

RICHTER7...hhhhmmm, DROGA5?

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

Guest's picture
Guest

Damn! You got me at 7!

Guest's picture
Guest

damn, u got me at 7.

Guest's picture
Guest

hahahahahahaha, yeah it basically means they're still gonna bullshit u, but not as much as the others. Good concept though!

Ivancette's picture
Ivancette
Activity Score 153

I feel the concept its really good and honest in the category. The executions are poor, a really big idea developed by trainees

El que sabe, sabe arte. El que no, es redactor.

Ad_Man's picture
Ad_Man
Activity Score 826

mi hermano, me tendrás que disculpar.
si tu forma de criticar a los redactores será por medio de una frase, creo deberías pensarla un poco más. es pésima.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

mmackinven's picture
mmackinven
Activity Score 1608

Hmmm, but helium isn't hot...

G.J.'s picture
G.J.
Activity Score 149

Jackpot - cheque to tis dude pls. booze for the rest. boos for mr 7. (we're not saving lives so don't be too serious wit the comments mr 7).

alnore's picture
alnore
Activity Score 212

hey, I'm not an American, and I didn't know the insight you're explaining,
but I get the message. nice

Guest's picture
Guest

In Australia, the expression "waste of frigging time" means, well...

Guest's picture
Guest

fuck-a-doodle-dooooo!

Guest's picture
Guest

In my country, we have an expression that goes "This is crap."

Guest's picture
Guest

hmmmmm......
after a lot of research, we purchased and had no hot air! nor sales pressure!

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