In America, the expression "full of hot air" means you're lying. Also, hot air can make balloons rise (although helium is generally used for small balloons). Our non-floating balloons, attached to
all the cars in the dealership, is our attempt to demonstrate honesty.
Other additional credits: Executive Creative Director: Dave Newbold
Ambient advertisment created by Richter7, United States for Toyota, within the category: Automotive.
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