Toyota iQ: Innovative city style
Park in the centre of attention.
Innovative city style. www.toyota.si
Advertising Agency: Saatchi & Saatchi, Slovenia
Creative Director: Matej Kodric
Art Director: Aleksandar Jordacevic
Copywriters: Matej Kodric, Tine Acimovic
Other additional credits: Matjaz Skufca
Released: May 2009
Comments
he he. Funny idea
Alexander Bickov Personal portfolio | Twitter | Facebook | Blog
very gooooooooood.............
Infected by a virus called CREATIVE | "And ya I Love Everything"
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hhhhh, so Funny
Inspiration exists, but it has to find us working
whats the big chinese type on the car? the ambient was in slovenia...
Great copy!
Take up already hard to find bike parking spots with a trashy ad? No thanks.
Doesn't quite work in my eyes as the cutout is smaller than the real car. Isn't the compact, easy-to-park nature of the iQ part of the 'sell'?
good point. should be a real sized cutout. now the message is miselading. still a great idea though.
Yeah, people choose to ride bikes because they just don't know about this wonderful car. Better educate them by taking up bike parking space. Yuck.
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