Toyota iQ: Innovative city style

Park in the centre of attention.
Innovative city style. www.toyota.si

Advertising Agency: Saatchi & Saatchi, Slovenia
Creative Director: Matej Kodric
Art Director: Aleksandar Jordacevic
Copywriters: Matej Kodric, Tine Acimovic
Other additional credits: Matjaz Skufca
Released: May 2009

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10 comments

alexander_bickov's picture
alexander_bickov
3279 pencils

he he. Funny idea

funky_frogii's picture
funky_frogii
2536 pencils

very gooooooooood.............

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Oussama Black Knight's picture
Oussama Black Knight
98 pencils

hhhhh, so Funny

Inspiration exists, but it has to find us working

Guest's picture
Guest

whats the big chinese type on the car? the ambient was in slovenia...

Guest's picture
Guest

Great copy!

Guest's picture
Guest

Take up already hard to find bike parking spots with a trashy ad? No thanks.

Guest's picture
Guest

Doesn't quite work in my eyes as the cutout is smaller than the real car. Isn't the compact, easy-to-park nature of the iQ part of the 'sell'?

Guest's picture
Guest

good point. should be a real sized cutout. now the message is miselading. still a great idea though.

Guest's picture
Guest

Yeah, people choose to ride bikes because they just don't know about this wonderful car. Better educate them by taking up bike parking space. Yuck.

Guest's picture
Guest

不错的东西

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