Toyota Hilux: Unbreakable
Brief:
Take Toyota Hilux's brand promise "Unbreakable" to a new generation of consumers. Encourage these consumers to visit the showroom and/or arrange a test drive.
Solution:
Develop a screensaver, using the motion sensor built into the latest generation of laptops, to deliver a truly interactive experience and demonstrate the "unbreakability" of the 2008 Hilux. Distribute this to a database of potential Hilux buyers, and encourage them to forward it onto their friends. This allowed users to click through and arrange a test drive at their local dealership.
Results:
Marked increase (above 60% in some areas) in Hilux enquiries reported by dealerships. Corresponding increase in actual test drives. Informal dealer feedback described the campaign as "compelling", "entertaining", "very engaging" and "really helps to reinforce that a Hilux is unbreakable".
Advertising Agency: SAATCHI & SAATCHI NZ, Auckland, New Zealand
Executive Creative Director: Mike O`Sullivan
Creatives: Rob Beamish, Hilary Badger, Stephen De Wolf
Producer: Liz Knox
Account Director: Dominic Henshall
Interactive Creative Director: Aaron Dustin
Interactive Developer: Matthew Visser
Comments
coool:)
How Ironic; the car is unbreakable, but you total your laptop in the process.
DevonDan
Do you really? I think the laptop can take a bit of shaking around. :)
nice idea... but:
downloaded it with my macbook pro - the installation process is a mess.
and it didn't work...
similar software is easier to install and does work...
so nice idea, bad execution
Could you please post a download link?
old stuff but vere interective!
:D
This is a bigger hoax than the chupacabras. The motion sensor in MacBooks is for protection of the hard disk drive in case of a violent shake or fall. Not for maneuvering like it's a PS3 controller. This would be good in an ideal world, but not in Ads of the world. This sucks!!!
FER.
Well, for a hoax, it works pretty well.
The motion sensor CAN be used like a ps3 controller.
Check here:
http://www.macobserver.com/article/2006/06/06.15.shtml
Then, I take back my words, but why Mr. Jobs is keeping this a secret? Why is it not as a feature in my MacBook's user manual?
FER.
GRRREEEEAAATTTTT!!! very cool
love it
http://screensaved.co.nz/toyota/
awesome.
Age
www.propagandopropaganda.blogspot.com
great!
http://adsoftheworld.com/forum/exhibition/cohete
GREAT! this is how to use new media
So who moves his/her laptop that much?
No one.
It's supposed to be sort of a game.
I tried it with my own Toyota Hilux and who is going to pay for the damage? You?
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