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Toyota: Fragile

Toyota: Fragile
Your rating: None Average: 3.3 (22 votes)

The world is in your hands. Treat it well. Merry Christmas from Toyota.

Advertising Agency: Saatchi&Saatchi Bucharest, Romania
Creative Director: Nick Hine
Art Director: Daniela Nedelschi
Copywriter: Jorg Riommi
Illustrator: Ana Lemnaru
Released: December 2007

8 Comments

bknowlden's picture 3680 pencils
bknowlden | Tue, 2008-01-15 23:38

A little too punny for me.

--
brandon

www.brandonknowlden.com

Pauflies's picture 213 pencils
Pauflies | Wed, 2008-01-16 04:54

Lovely, maybe done many times( i don't knw) but i like it!
Maybe 'cause i like christmas.

Defending the planet it's always a good way to think.

http://pauflies.blogspot.com/

http://pauflies.blogspot.com/
http://pauflies-portfolio.blogspot.com/

Wordnerd's picture 6575 pencils
Wordnerd | Wed, 2008-01-16 06:13

damn hypocrites

nice gaijin's picture 815 pencils
nice gaijin | Wed, 2008-01-16 16:13

I like the "fragile" packaging, way more subtle than the actual message.

xhp's picture 545 pencils
xhp | Wed, 2008-01-16 19:23

haha agreeing with wordnerd, pretty BAD BAD and BAD. It's not the level of toyota ...

xhpdesign.com

imke's picture 472 pencils
imke | Thu, 2008-01-17 00:29

So, What is the level of Toyota?

"No think is impossible"

http://merobarema.blogspot.com

ramosraf's picture 119 pencils
ramosraf | Thu, 2008-01-17 11:28

The earth is fragile, that's why we do big SUV's...

the_capywriter's picture 5526 pencils
the_capywriter | Fri, 2008-01-18 09:06

they're promoting their hybrid car fo the moment...

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