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Toyota: A Glass of Water

Advertising Agency: Saatchi & Saatchi, Stockholm, Sweden
Creative Director: Adam Kerj
Art Director: Lisa Engardt
Copywriter: Amalia Pitsiava
Planner: Per Jaldeborg
Account Managers: Marie Nodbrink, Ebba Jandér
Account Director: Tom Hedström
Advertising Assistant: Afshin Moeini
Production Company: Dallas STHLM

17 comments

shinnsei's picture
shinnsei
39 pencils

oh!
very nice concept ambient and very interesting one.

by the way, it can't use in my country for sure. because the water will spill everywhere by rough road surfaces~ lol

CrackerJackWorks's picture
CrackerJackWorks
13973 pencils

iLikey

Glut's picture
Glut
3947 pencils

outstanding!

CreativeNinja's picture
CreativeNinja
133 pencils

Rated Awesome

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Lovely of course but will anyone use this and won't people turn into slow driving obstacles on the street? I'm maybe too pessimistic ;p

mdb1974's picture
mdb1974
411 pencils

Wet blanket here. This is a safety hazard, liability could be huge on this.

thedesignaddict's picture
thedesignaddict
5393 pencils

Hot tamales!

Paloma's picture
Paloma
528 pencils

I don't understand why people would do it.
The only fun thing is jesus.

CuriousPencil's picture
CuriousPencil
4227 pencils

Fun. But so is watching porn, and you can't do that safely driving either. Dismissing the fact that nobody's going to do the 'mirror, signal, manoeuvre, water' routine more than once, this is just a pedometer for a car. Who needs a retrospective map? Who wants memories of a trip using fuel efficiency as a guide? The smartest thing about this charade is plopping Jesus in there to scare the Christians. It has as much to do with eco-driving as my shadow has to do with eggs.

imagineit's picture
imagineit
552 pencils

this is fantastic!!

JuanPipa's picture
JuanPipa
12 pencils

NICE!

ralphstieber's picture
ralphstieber
136 pencils

awesome. very clever!

kalpesh78's picture
kalpesh78
2580 pencils

I wonder if anyone was killed? because the driver was busy watching the glass.

ideas....30 minutes nahi toh free.

maesepedro's picture
maesepedro
90 pencils

very nice

KDadá's picture
KDadá
106 pencils

Uff!! GREAT!

TorstenM's picture
TorstenM
77 pencils

Perfectemundo!

Fumko Kawa's picture
Fumko Kawa
44 pencils

nice...

an upgraded version from Initial-D(a car racing comic/movie from Japan) scene... XD

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