Tourism Victoria: Victoria Viewfinder
See What You’ve Been Missing
Tourism Victoria’s new campaign is aimed at inspiring folks to see Victoria through new eyes. At the centre of the campaign is the Victoria Viewfinder, a new invention pioneered by Tourism Victoria. The never-before-seen creation is a marriage of a viewfinder you might find at a lookout point and a retro View-Master toy. Consumers who use a Victoria Viewfinder are treated to a tour in pictures of our vibrant city. All consumers who come in contact with the campaign are driven to our Facebook Fan Page (www.facebook.com/tourismvictoriafan) to enter to win a VIP vacation to beautiful Victoria, BC. Bathroom and print ads support the campaign and mini viewfinders are handed to consumers by brand ambassadors so they take a bit of Victoria away with them!
Advertising Agency: Inventa, Canada
Director of Destination Marketing: Trina Mousseau
Published: July 2011