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Victoria Viewfinder

Agency: 
Published/Aired: 
July 2011
Description: 

Tourism Victoria’s new campaign is aimed at inspiring folks to see Victoria through new eyes. At the centre of the campaign is the Victoria Viewfinder, a new invention pioneered by Tourism Victoria. The never-before-seen creation is a marriage of a viewfinder you might find at a lookout point and a retro View-Master toy. Consumers who use a Victoria Viewfinder are treated to a tour in pictures of our vibrant city. All consumers who come in contact with the campaign are driven to our Facebook Fan Page (www.facebook.com/tourismvictoriafan) to enter to win a VIP vacation to beautiful Victoria, BC. Bathroom and print ads support the campaign and mini viewfinders are handed to consumers by brand ambassadors so they take a bit of Victoria away with them!

Ambient advertisment created by Inventa, Canada for Tourism Victoria, within the category: Tobacco.

See What You’ve Been Missing

Advertising Agency: Inventa, Canada
Director of Destination Marketing: Trina Mousseau

Comments (2)

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Highest Rated

DavidShao's picture
DavidShao
Activity Score 42

Wow, this is cool.

atb2005's picture
atb2005
Activity Score 13557
DavidShao's picture
DavidShao
Activity Score 42

Wow, this is cool.

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