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Microwave Elevator

Agency: 
Published/Aired: 
August 2013
Description: 
Advertising Agency: Bromley, USA
Chief Creative Officer: Ron Landreth
Group Creative Director: Abe Garcia
Associate Creative Director / Copywriter: David Espadas
Associate Creative Director / Art Director: Dario Campos
Junior Copywriter: Zach Stevens
Agency Producer: Gus Espinosa
Production Company: DAO Mass
Director: Héctor Martínez
Executive Producers: Mauricio Jemal, Manuel Otero
Music: The Sound Box
Post Production: Felipe Martínez, Yohari García, Jesús Almaguer
Production Art Direction: Travis Eisenberg
Line Producer: Daniel Brough-Stevenson

Comments (5)

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Highest Rated

Inkwell's picture
Inkwell
Activity Score 148

The installation was well done, but I saw nothing that explained the concept to the elevator riders. Having the "It only takes 60 seconds, etc." tagline inside the elevator would have taken it a lot further. Or they could have built a Take-Out order window on the top floor, issued coupons that looked like order number tickets, and had the pizza waiting at a Pick-Up window on the ground floor.

certaintly's picture
certaintly
Activity Score 3994

really stupid imo.

this would work more to promote a microwave than a pizza.
it depends on the microwave how fast your shit gets cooked.

also, "extraordinary experience" ? yeah right.

kleenex's picture
kleenex
Activity Score 43426

They have to pimp the product so that is why it is "extraordinary experience"

peshawa.sofi's picture
peshawa.sofi
Activity Score 207

Ehhh

NomNomNom's picture
NomNomNom
Activity Score 19

Concept not supported. Sorry but a fail from me

Inkwell's picture
Inkwell
Activity Score 148

The installation was well done, but I saw nothing that explained the concept to the elevator riders. Having the "It only takes 60 seconds, etc." tagline inside the elevator would have taken it a lot further. Or they could have built a Take-Out order window on the top floor, issued coupons that looked like order number tickets, and had the pizza waiting at a Pick-Up window on the ground floor.

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