Totino's: Microwave Elevator

Advertising Agency: Bromley, USA
Chief Creative Officer: Ron Landreth
Group Creative Director: Abe Garcia
Associate Creative Director / Copywriter: David Espadas
Associate Creative Director / Art Director: Dario Campos
Junior Copywriter: Zach Stevens
Agency Producer: Gus Espinosa
Production Company: DAO Mass
Director: Héctor Martínez
Executive Producers: Mauricio Jemal, Manuel Otero
Music: The Sound Box
Post Production: Felipe Martínez, Yohari García, Jesús Almaguer
Production Art Direction: Travis Eisenberg
Line Producer: Daniel Brough-Stevenson

August 2013


certaintly's picture
3994 pencils

really stupid imo.

this would work more to promote a microwave than a pizza.
it depends on the microwave how fast your shit gets cooked.

also, "extraordinary experience" ? yeah right.

kleenex's picture
41162 pencils

They have to pimp the product so that is why it is "extraordinary experience"

peshawa.sofi's picture
203 pencils


NomNomNom's picture
19 pencils

Concept not supported. Sorry but a fail from me

Inkwell's picture
148 pencils

The installation was well done, but I saw nothing that explained the concept to the elevator riders. Having the "It only takes 60 seconds, etc." tagline inside the elevator would have taken it a lot further. Or they could have built a Take-Out order window on the top floor, issued coupons that looked like order number tickets, and had the pizza waiting at a Pick-Up window on the ground floor.

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