Topvar Beer: Bottle-trumpet

As one of the main partners of the Lotto Cup 2007 in ice hockey, Topvar beer had in addition with logos all over the arena also special designed trumpets designed as beer bottles (and used for cheering for your team) distributed among the crowds.

Advertising Agency: Istropolitana D'Arcy, Bratislava, Slovakia
Creative Director: Peter Darovec
Art Director: Vladimir Durajka
Copywriter: Katarina Popracova
Product design: Rado Minjarik


MMM's picture


new age advertiser's picture
new age advertiser

bang on!

mapliopl's picture
146 pencils

where's the guy drinking from though? There's a green thing in his hand that looks exactly like a bottle...

intovisual's picture
24 pencils

WOW! You're right. That is a bottle. A plastic bottle.

fractalrene's picture
1504 pencils

Excellent cameo.

mpared's picture
562 pencils

nice work well done !!!

maurice's picture

Heineken did this during the world cup in Germany.

The Germans banned this one out of the stadiums because another beerbrand was topsponsor:

So, Heineken came up with this brilliant idea (click and scroll down):

Salet's picture
288 pencils

It's the same problem, but different, improved upon solution. I saw this earlier today and had to come back and comment because it's such a great idea. Be prepared to be copied.

Guest's picture

this is awesome. would be even better if these were filled with beer and you could twist off the bottom when the bottle's empty and make some noise. then again this would probably not be realisable

gienel's picture
339 pencils

and thats new, well done.

j2mango's picture
534 pencils

it still alive?

andrej dwin's picture
andrej dwin
937 pencils

no they're not.
but there's still two agencies in the world who use the name - Romanian "D'Arcy" (if they didn't rebrand, meanwhile) and "Istropolitana D'Arcy" in Slovakia.
the reason is simple: noone ever wrote a formal letter giving note that the name is dead and shouldn't be used anymore and the agency owners don't want to hear about changing the name (what for? is their reply)
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elmikel's picture
1147 pencils

it's not my favourite beer but thanx god they have a new bottle and a new etiquette now because that one looks really awfull...anyway, quite a good idea. I like it!

truecopy's picture
400 pencils

Brilliant work guys. Keep it up.

"Sex sells. Truth even better." - A friend

Artchique's picture
166 pencils

Great idea. Bravo

ooops's picture
448 pencils

a successful illegal "trespassing"

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