Topvar Beer: Bottle-trumpet

As one of the main partners of the Lotto Cup 2007 in ice hockey, Topvar beer had in addition with logos all over the arena also special designed trumpets designed as beer bottles (and used for cheering for your team) distributed among the crowds.

Advertising Agency: Istropolitana D'Arcy, Bratislava, Slovakia
Creative Director: Peter Darovec
Art Director: Vladimir Durajka
Copywriter: Katarina Popracova
Product design: Rado Minjarik

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16 comments

MMM's picture
MMM

perfect!!!

new age advertiser's picture
new age advertiser

bang on!

mapliopl's picture
mapliopl
146 pencils

where's the guy drinking from though? There's a green thing in his hand that looks exactly like a bottle...

intovisual's picture
intovisual
24 pencils

WOW! You're right. That is a bottle. A plastic bottle.

fractalrene's picture
fractalrene
1506 pencils

Excellent cameo.

mpared's picture
mpared
562 pencils

nice work well done !!!

maurice's picture
maurice

Heineken did this during the world cup in Germany.

The Germans banned this one out of the stadiums because another beerbrand was topsponsor:
http://www.tjiftjaf.nl/blog/archives/heineken2.jpg

So, Heineken came up with this brilliant idea (click and scroll down):

http://www2.telegraaf.nl/binnenland/article41454411.ece

Salet's picture
Salet
288 pencils

It's the same problem, but different, improved upon solution. I saw this earlier today and had to come back and comment because it's such a great idea. Be prepared to be copied.

Guest's picture
Guest

this is awesome. would be even better if these were filled with beer and you could twist off the bottom when the bottle's empty and make some noise. then again this would probably not be realisable

gienel's picture
gienel
339 pencils

and thats new, well done.

j2mango's picture
j2mango
534 pencils

Darcy?
it still alive?

andrej dwin's picture
andrej dwin
939 pencils

no they're not.
but there's still two agencies in the world who use the name - Romanian "D'Arcy" (if they didn't rebrand, meanwhile) and "Istropolitana D'Arcy" in Slovakia.
the reason is simple: noone ever wrote a formal letter giving note that the name is dead and shouldn't be used anymore and the agency owners don't want to hear about changing the name (what for? is their reply)

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elmikel's picture
elmikel
1147 pencils

it's not my favourite beer but thanx god they have a new bottle and a new etiquette now because that one looks really awfull...anyway, quite a good idea. I like it!

truecopy's picture
truecopy
400 pencils

Brilliant work guys. Keep it up.

"Sex sells. Truth even better." - A friend

Artchique's picture
Artchique
166 pencils

Great idea. Bravo

ooops's picture
ooops
448 pencils

a successful illegal "trespassing"

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