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Toot 'n Scoot scooter taxi service: Integrated campaign

The movie is 51MB, so it takes longer time to load than usual.
Advertising Agency: Tequila, Johannesburg, South Africa
Creative Director: Gary Steele/Hagan de Villiers
Art Director: Gary Steele
Copywriter: Hagan de Villiers
Released: December 2006

10 comments

Minimum's picture
Minimum
1496 pencils

I absolutely LOVE it! Not only the whole idea. But also the way they presented it. Very good insight in how partying people behave. And yes, the people who look like shit and behave very 'diffrent' get then most attention. Perfectly executed.

10/10

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

popdistortion's picture
popdistortion
1594 pencils

I couldn't have put it better myself. Really, really great campaign and idea. Perfectly executed and the numbers to prove them right.

JTW926's picture
JTW926
184 pencils

wow! that's great! i would have loved to see that. those numbers are truly amazing!! Great execution and campaign.

Advertising Pawn's picture
Advertising Pawn
419 pencils

The insight is spot-on. The execution is really original. You can feel these guys had fun chewing their brains on it. Great campaign and very impressive results. I wish you get the recognition you deserve for this.

http://adpawn.ovh.org

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Chocolat's picture
Chocolat
288 pencils

the agency is called tequila! hehe...absolutely hilarious! its such a simple idea and done soooo differently! I absolutely love it!

inkfromthepen's picture
inkfromthepen
147 pencils

What else would you expect from an agency affiliated to TBWA\Hunt\Lascaris. Nothing short of creative brilliance. Great job guys (and gals)

addicted2koffee's picture
addicted2koffee
26 pencils

Me thinks you guys have just been completely sucked in by an animatic/corporate video. This idea has been done over and over again in print. Ripping it off in an ambient context doesn't make it original. Sorry.

back2b's picture
back2b
191 pencils

I think it does!
The idea to bring these prints to life is definetly original.

addicted2koffee's picture
addicted2koffee
26 pencils

What you're saying is, taking another person's idea and ripping it off in another medium is an original idea. You have no idea.

Chris's picture
Chris
1987 pencils

good idea

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